ENGLEWOOD, Colo., June 20, 2017 /PRNewswire/ -- WOW! Internet, Cable & Phone (NYSE: WOW), a leading broadband and communications service provider, today officially announced its partnership with TDA_Boulder as the company's advertising agency of record. The sixth largest cable company in the U.S., WOW! will continue modernizing and updating its brand through TDA_Boulder. WOW! has prioritized the delivery of a better Internet experience through the company's industry-leading offerings, including WOW!'s award-winning data-cap free Internet and high-speed, easier-to-understand Internet tiers.
In addition to consulting on advertising and media strategy, TDA_Boulder led the launch of WOW!'s new brand identity in Spring 2017. WOW! and TDA_Boulder's partnership marks one of the first steps in WOW!'s ongoing evolution as a company – with the purpose of forging a differentiated, consumer and Internet-anchored experience for their customers.
"As we looked forward to the incredible opportunity in front of us, we determined that TDA_Boulder is best positioned to partner with WOW! to build a responsive, customer-focused brand," said Scott Russell, Chief Marketing and Sales Officer, WOW!. "TDA_Boulder understands our core mission to deliver better Internet wrapped in a better experience and we are thrilled with this partnership."
Fresh off of its recent IPO on the New York Stock Exchange, WOW! remains committed to leveraging their advanced, high-speed network to provide customers with a better internet experience. With the goal of informing and attracting new customers, TDA_Boulder will be partnering with WOW! to reinforce WOW!'s commitment to non-data capped Internet and nicer-than-nice customer service.
"Consumers deserve an Internet provider that isn't comfortable with the status quo, that strives to do more for them," said Jonathon Schoenberg, EDC/Partner, TDA_Boulder. "WOW is committed to improving the category conventions for good, to be a part of their revolution is exciting and fun."
For more information on WOW! Internet, Cable & Phone, new bundles and pricing, and the services offered in your market please visit wowway.com.
About WOW! Internet, Cable & Phone
WOW! is one of the nation's leading broadband providers, with a service area that passes over three million residential, business and wholesale consumers. WOW! provides service in 19 markets, primarily in the Midwest and Southeast, including Illinois, Michigan, Indiana, Ohio, Maryland, Alabama, Tennessee, South Carolina, Florida and Georgia. With an expansive portfolio of advanced services including high-speed Internet services, cable TV, phone, business data, voice, and cloud services, the company is dedicated to provide outstanding customer service at affordable prices. Visit wowway.com for more information.
TDA_Boulder is an advertising agency based in Boulder, Colorado that was named Outside Magazine's Top 10 Best Places to Work in 2015-2016. Their client roster includes Patagonia, Justin's Nut Butter, FirstBank, Daiya, Merrick Pet Care. The 28-year-old agency is well-known for helping Chipotle, Cannondale, Crocs and Noodles & Co before their IPOs.
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SOURCE WOW! Internet, Cable & Phone