DEARBORN, Mich., Aug. 17, 2016 /PRNewswire/ -- GTB, formerly Team Detroit, Blue Hive and Retail First, has promoted Sumer Friedrichs to SVP, director, Integrated Production and Christian Colasuonno to director, Digital Production.
Newly branded, GTB is one of WPP's agency teams.
Sumer Friedrichs began her career as an ABC news affiliate before joining ESPN as a producer. Years of automotive and advertising experience with agencies like Y&R and Campbell Ewald led her to GTB in 2007 as a freelancer specializing in social, digital, and production.
According to Toby Barlow, GTB's Chief Creative Officer, "Friedrichs is entrepreneurial, accomplished, and well-respected among her peers. She will be a great steward of our integrated production team as it continues to evolve along with the ever-changing media landscape."
Also in the production department, Christian Colasuonno is promoted to director, Digital Production. In his past three years with GTB, Christian's role focused on building and leading digital production teams within the agency.
Prior to GTB, he produced for Tribal DDB, JWT, Sony Studios, Margeotes Fertitta & Partners, among others in San Francisco and NYC. As Director of Digital Production, Christian will take an expanded role in overseeing the complete digital portfolio for the Ford Motor Company client, as well as, other GTB clients.
Headquartered in Dearborn, Michigan, and founded in 2007, GTB is an industry-leading advertising and communications agency. Formerly known as Team Detroit, Blue Hive and Retail First, the agency unified under the single name GTB in May 2016. A WPP company, GTB has 49 global offices across six continents. Clients include Ford Motor Company, Johnson Controls, Ohio Art and Purina among others. Visit http://www.gtb.com for more information.
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