W.R. Case Announces Strategic Alliance With Zac Brown's Southern Grind

Case and Southern Grind officially kicked off the alliance with the introduction of their first officially licensed product – Zac Brown Band "My Old Man" Case Trapper Gift Set (MSRP: $195) – at BLADE Show 2017 in Atlanta, GA. The knife is an amber washed, smooth bone Trapper that features high-polished, stainless steel Clip and Spey blades. Additionally, the words "My Old Man" have been laser-engraved across the knife's handle. The gift set comes complete with a Genuine Case Collectable medallion, certification of authenticity card and a Zac Brown Band guitar pick.

The new Trapper is named after "My Old Man," the first single from Zac Brown Band's new album 'WELCOME HOME' (Southern Ground/Elektra Records) which debuted at #1 on the Billboard Country Chart. "My Old Man" is a ballad which pays tribute to Brown's father.

"With Southern Grind, my goal has always been to craft unparalleled knives here in America; knives with a contemporary design that feature high quality materials and an unrivaled attention to detail. I am proud to be aligning with W.R. Case – a legendary brand that I grew up with, that has shared the same commitment to crafting quality American knives for nearly 130 years – to create some really unique offerings for our fans," said Zac Brown.

A longtime knife enthusiast, Zac Brown established Southern Grind in 2010 to create dependable and functional knives that are made in America. Consistent with Zac's passion of giving back to the community, Southern Grind also supports the continued development of Camp Southern Ground, an inclusive camp for children with certain neuro-developmental disorders and those with family members serving in the military. Its mission is to provide extraordinary experiences for children to recognize and magnify the unique gifts within themselves and others in order to profoundly impact the world.

John Sullivan, Case's Director of Marketing, stated, "We are truly excited about the knives we are going to create under this licensing agreement, and equally excited that these efforts will indirectly support the work that Zac is doing to help children and veterans with his Camp Southern Ground."

For additional information, please visit wrcase.com and southerngrind.com.

ABOUT W.R. CASE & SONS CUTLERY COMPANY
Since 1889, W.R. Case & Sons Cutlery Company has been an American manufacturer of premium, hand-crafted knives. Case knives are proven to withstand the test of time, from the battlefields of World War II to the historic moon landing; a testament to the hard-working artisans who continue to make every Case knife in Bradford, Pa. Case's range of products – including traditional folding pocketknives, fixed blade sporting knives and limited production commemoratives – are held to the highest standard of quality, as evidenced by the numerous hand operations and manufacturing steps required to create a single knife. A unique tang stamp dating system used since the very early days of its history has made Case one of the world's favorite collectable brands. In 1981, Case created The Case Collectors Club, which now boasts more than 18,000 active members and is one of the largest known knife collecting associations in the world. Case is owned by Zippo Manufacturing Company, makers of the world famous Zippo® Windproof Lighter. Call (800) 523-6350 or visit wrcase.com for more information; you can also follow Case (@WRCase) on Facebook, Twitter and Instagram.

ABOUT SOUTHERN GRIND
Southern Grind, Zac Brown's Georgia-based knife company, offers unrivaled knife lines and unique metal works made by American hands using extremely high quality materials and an unparalleled attention to detail. You can also follow Southern Grind on Facebook and Instagram. For more information on Southern Grind, please contact Alyssa Goodman ([email protected]) at (404) 941-3480.

SOURCE W.R. Case & Sons Cutlery Company

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