FORT LAUDERDALE, Fla., Aug. 10, 2012 /PRNewswire/ -- WRAPmail (WRAP), provider of a branded email delivery and marketing platform, today announces it has engaged Market Leverage Digital Agency to launch social media marketing campaigns to capture new business and consumer email users. WRAPmail offers individuals and businesses a turnkey solution to wrap their brand and advertising into their daily emails.
"We have found our Social Media Beta tests have resulted in large gains. For example, our first Twitter Beta test garnered over a 1200% increase in followers", explained Rolv Heggenhougen, CEO of WRAPmail. "Quite frankly, it wildly exceeded our benchmarks. We look at social media as a way to communicate and engage our clients, email users and prospects on a routine, timely and user friendly basis."
WRAPmail has selected Market Leverage Digital Agency to grow their social media engagement with Facebook, Twitter and YouTube.
"We partnered with Market Leverage Ad Network for our in-email advertising. It was a natural fit to work with their Social Media Agency on our social media expansion. They have years of experience in client procurement and databasing", stated Heggenhougen. "The initial results have proven social media will give us a great return on investment for our prospect and client acquisition."
"One of the great aspects of WRAPmail is there are so many different ways it can help businesses and individuals. Businesses can brand themselves and their products. They can even include advertising in email to create a revenue stream," explained Shane Hackett, CEO of Market Leverage. "With their new affiliate program, individuals can earn money just by sending regular email with inclusion ads. It's very revolutionary and we expect social media to be a great catalyst to get the story out about the benefits of WRAPmail. "
WRAPmail (WRAP) is a publicly traded company incorporated in Florida in October 2005. The concept behind WRAPmail is to utilize the facts that almost everyone have websites, social network site(s) and also send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. WRAPmail is available for free (with 3rd party ads) or for a small license fee at www.wrapmail.com. No routines change as users simply download a toolbar or routes emails via Google or WRAPmail's servers.
WRAPmail also helps search for missing children with every email sent by free users incorporating an RSS feed from the Center for Missing and Exploited Children – see Huffington Post article here.
While the focus is on one-and-one emails, WRAPmail also offers an Enterprise solution where clients can send unlimited email campaigns using the same technology that avoids the RED X when emails arrive. Our solutions are built so that recipients see images right away and are not as quick to discard the email due to the lack of seeing anything enticing or for being afraid of viruses when they would otherwise download the images.
WRAPmail's revenue models are Advertising Revenue through our own Ad Network where users can advertise in other users emails (predominantly in the free users emails), third party partner advertising networks (such as Market Leverage), license fees from ad-free and Enterprise clients and Affiliate revenue from Super Affiliates. WRAPmail is a Google Apps vendor and also compatible with Google Analytics.
About Market Leverage Digital Agency
MarketLeverage Digital Agency specializes in creative development and social media marketing. It is a division of Market Leverage which is one of the web's most trusted Pay-For-Performance "Cost Per Acquisition" (CPA) advertising networks. Market Leverage enables web Advertisers and web Publishers to harness the power of performance marketing through measurable, trackable results. Since it's inception in 2001, Market Leverage has delivered millions of profitable sales and leads to Advertisers through their unique network of websites and online Publishers. Advertising partners receive traffic from tens of millions of targeted consumers. Advertisers have access to industry leading Cost-Per-Acquisition, Cost-Per-Click and Cost-Per-Lead programs. For more information, visit http://www.marketleverage.com.
Forward looking statements and risks and uncertainties
Matters discussed in this press release contain forward-looking statements. The words "anticipate," "believe," "estimate," "may," "intend," "expect," and similar expressions identify such forward-looking statements. Expected, actual results, performance, or achievements could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. Forward-looking statements are subject to a number of risks and uncertainties, including but not limited to, risks and uncertainties associated with, among other things, the impact of economic, competitive, and other factors affecting our operations, markets, products, and performance. For more complete information regarding our business and financial condition, you may access our filings at otcmarkets.com. The matters discussed in this press release should not be construed in any matter, shape or form as indicative of the future value of the Company's common stock or its future financial condition.
WRAPmail Investor Relations:
Phone: (954) 591-8742