Wrinkles and Aging Take Center Stage in New Skin Care Campaign Celebrating Life Lessons over Impossible Youth
Kari Gran's "Wear Yourself In" campaign casts beauty in a bold new light, opening dialogue about beauty, aging, wisdom and self-acceptance
SEATTLE, June 6, 2016 /PRNewswire/ -- In a society where shoppers plunk down hundreds of dollars for pre-ripped denim and faux-distressed furniture in the name of comfort and character, one skin care company is challenging the status quo that a flawless face determines beauty. Instead, the "Wear Yourself In" campaign, launched today by all-natural beauty favorite Kari Gran, celebrates aging and flaws as signs of a life lived and lessons learned, reminding women there is value in imperfections.
"The reality is you're not going to turn back the clock and I was tired of the beauty industry telling aging women they needed to be plumped, pinched and pulled in order to look and be their best," said Kari Gran, co-founder and namesake of the brand. "The laugh lines, the worry wrinkles, the sun spots – these are the story of someone's life, and as a brand, we're not out to erase those stories, but rather embrace them. Our message encourages women to 'be kind to their skin,' and this doesn't just refer to the products they choose to put on it, but also to how they think of it as they age."
The "Wear Yourself In" campaign (www.wearyourselfin.com) is being brought to life through a series of original essays from female writers, business leaders and inspirational figures, each giving their own take on what it means to "Wear Yourself In" – highlighting their individual journeys when it comes to aging, looks and self-acceptance. The first featured essay is from Priscilla Warner, the New York Times best-selling author of The Faith Club and Learning to Breathe, with new essays to be released monthly.
In addition to the campaign website housing essays, content and healthy skin tips, Kari Gran will run online ads and digital content to showcase the campaign and spread the movement. Further, a national symposium will be held this fall featuring prominent female speakers to discuss the topic of aging, beauty, wisdom and embracing your authentic self.
To celebrate and share the campaign message with their customers of all ages, Kari Gran will enclose specially made product hang tags with select online orders. The hang tags draw inspiration from the fashion and décor worlds, who have long learned to celebrate (and even boast) about flaws and one-of-a-kind imperfections created through authentic aging processes.
"From the moment a woman opens her eyes in the morning, we want her to feel comfort, confident and content in her own skin, just like you feel when you slip on your favorite pair of jeans," commented Gran. "Sure, those jeans have been stretched and have frays and worn spots, but everyone recognizes that almost undefinable, magical draw of something that's been worn in. Why not think of your skin like that?"
To find stories of what "Wear Yourself In" means to women across the country or to learn more about how to best nourish a natural, healthy complexion, visit www.wearyourselfin.com.
About Kari Gran
Kari Gran is an eco-luxe skin care brand that provides a simple, elegant and clean solution for everyday skin care. Its signature product line is a plant oil-based skin care system, made of all natural plant and essential oils. All products are paraben and toxin free, and are hand-poured in small batches form the company's lovely Seattle headquarters. Founded in 2011, Kari Gran's mission is to educate people about healthy skin care, and promote a holistic, natural approach to a beautiful complexion. For more information, visit www.karigran.com, Like on Facebook, Follow on Twitter, Instagram and Pinterest.
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SOURCE Kari Gran
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