WS Development Unveils A New Micro Neighborhood & Retail Experience Within Boston's Seaport, The Current, Opening July 22nd
The innovative retail concept presents an ever-changing lineup of brands with a common theme, beginning with She-Village at The Current, a powerful collective of female-founded businesses
BOSTON, July 20, 2018 /PRNewswire/ -- WS Development reveals its latest innovative retail experience, The Current: a pop-up village with a permanent presence and a new micro neighborhood designed to become a focal point in Seaport. A compact neighborhood of modular, visually-compelling structures, The Current will play host to a different collection of retailers on a rotating basis, ranging from beloved local startups to first-to-Boston national brands – each connected by a common thread and theme that changes periodically. Nine new businesses open on July 22, 2018 in this first iteration, She-Village at The Current. Shining a light on the bold and visionary women shaping the future of retail, the first mission-driven incubator hosts a block party of female-founded and fashion-forward brands. She-Village at The Current is centrally located on bustling Seaport Boulevard, adjacent to District Hall and Seaport Common, at 85 Northern Avenue, Boston. An opening celebration is planned for Thursday, August 2 beginning at 6pm in Seaport Common. Please visit the website for all details: http://bostonseaport.xyz/the-current.
Inspired by the popular tiny house movement and challenging the status quo of the ordinary storefront, Brooklyn-based architecture firm nArchitects designed The Current's unique "micro urban identity." Small, angular and intriguing structures, coupled with inviting public green spaces, create a new focal point in the Seaport that is emblematic of the neighborhood's entrepreneurial spirit.
"WS's pioneering history of creating pop-up retail experiences coupled with the Seaport District's track record, one that rewrites the retail narrative, is a powerful combination. The Current is the perfect fit for our creative and ever-changing neighborhood. This diverse collection of retailers tells a story of passion, purpose, and empowerment that is bound to inspire other entrepreneurs and that further solidifies Seaport's role as a retail and innovation hub," says Todd Norley, Senior Vice President of Leasing, WS Development.
"The Current provides a great way for retail entrepreneurs and small businesses to set up shop in the Seaport. We are thrilled to welcome these nine women-owned small businesses to the neighborhood," says John Barros, Chief of Economic Development for the City of Boston.
She-Village at The Current is open seven days a week, July 22, 2018 through January 4, 2019, and will host the nine brands detailed below. The next theme and collection of retailers will be announced in the months to come. Please find store hours at http://bostonseaport.xyz/the-current; @seaportbos; #TheCurrent #SheVillage
Booty by Brabants
Boston-based Booty by Brabants is a fashion-forward fitness and street style apparel company founded by local fitness mogul Kelly Brabants. Its textured leggings and activewear are built to last while empowering women to feel good from the gym to the dance floor.
Brass
Boston's Brass provides women with beautiful, well-tailored clothing intentionally designed for the workplace. The brand's versatile styles mix and match to form the ideal wardrobe foundation, simplifying the daily process of getting up and getting dressed.
Bref
Montreal based boutique, gallery, and event space, Bref offers customers a unique journey and shopping experience tailored for lovers of art and design. Each month, Bref rotates its offerings to feature a new theme and relevant exclusive items made by emerging artists and brands.
Cynthia Rowley
Leading global lifestyle brand Cynthia Rowley is built on the philosophy that fashion should be an adventure. Flirtatious dresses and beautiful-yet-performance-driven surf/swim styles share space with monthly surprise collaborations, including messenger bags and sneakers and slides.
Havenly
An online interior design company and e-commerce platform, Havenly makes beautiful design more accessible to real people. The brand matches customers with real interior designers and facilitates seamless style experiences from concept through to product delivery.
Margaux
Groundbreaking retailer Margaux offers wearable shoes in heritage styles, all meticulously crafted from the finest quality Italian leather. The brand's footwear marries classic simplicity and functionality in chic collections designed to confidently take women anywhere they want to go.
Monica + Andy
Monica + Andy creates organic essentials for moms and babies, made by moms with babies. Classical and whimsical prints meet to reinvigorate layette clothes and blankets in addition to a line for littles ages 0-8. Every piece made is GOTS certified organic cotton and muslin.
Orly Khon Floral
Flowers from Orly Khon Floral tell a story, one that's uniquely modern and statement-making, richly bohemian, romantic and fresh. Orly Khon Floral's arrangements are instantly identifiable, and its full service floral experience translates beautifully across home, office, and events.
The Giving Keys
This custom-made jewelry line exhibits its unique dedication to paying it forward through a devotion to creating job opportunities for individuals transitioning out of homelessness. Each piece created features inspirational words for the wearer to embrace and pass to another in need.
ABOUT BOSTON SEAPORT Culture, industry and community converge making Boston's Seaport district a dynamic and vibrant area that is quickly emerging as one of the most exciting neighborhoods and destinations in the country. Seaport is currently Boston's single largest development project. WS Development will transform 23 acres of waterfront land with a carefully selected mix of residential, hotel, office, retail, entertainment, civic and cultural uses, and public open space across the district. Combining the best of historic and modern-day Boston, Seaport is positioned to become the destination for fashion, culture, arts, dining and entertainment, and technology and life sciences, expanding Boston's position as one of the top cities in the world. For more information visit www.bostonseaport.xyz, follow Boston Seaport on Facebook, and @SeaportBos on Instagram and Twitter.
About WS Development: WS Development is a Massachusetts-based property developer dedicated to the creation of places where people want to be. With more than 20 million square feet of existing space and an additional five million square feet under development, it is one of the largest privately-owned development firms in the country. In business since 1990, WS is a vertically-integrated company that develops, owns, operates, and leases over 90 properties, including urban buildings, lifestyle centers, power centers, community centers, and mixed-use developments. Its goal is to be a contributing member of each community it serves. For more information, visit www.wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.
SOURCE WS Development
Share this article