WSG Brands Acquires Nasty Gal, Ushering in a New Era for the Iconic Fashion Brand

Acquisition will accelerate Nasty Gal's growth across product, distribution, partnerships and global markets

NEW YORK, Sept. 15, 2026 /PRNewswire/ -- WSG Brands, a global brand management firm specializing in the acquisition and growth of iconic consumer brands, today announced its acquisition of Nasty Gal, the women's fashion brand known for its bold attitude, distinctive point of view and unapologetic approach to style.

Under WSG Brands, Nasty Gal will enter its next phase of growth with a renewed focus on strengthening its core fashion business while expanding its global footprint, distribution, product categories and strategic partnerships.

"Nasty Gal has an incredibly strong identity and a level of cultural recognition that very few brands achieve," said Jack Cheika, Founder and CEO of WSG Brands. "We see a tremendous opportunity to build upon that foundation, introduce the brand to a new generation of consumers and expand Nasty Gal into a global lifestyle brand while staying true to the attitude and individuality that have always defined it."

Founded on the idea of fashion as a vehicle for self-expression, Nasty Gal has built a loyal global community around confidence, sensuality, and female autonomy. Today, the brand's core consumer is fashion-forward, social-first and occasion-driven, with a strong presence across the U.S., the U.K., and Europe.

WSG plans to build on this foundation through a multi-channel strategy spanning direct-to-consumer, wholesale and international expansion, while leveraging licensing to strategically extend Nasty Gal into new categories. Opportunities include denim, footwear and bags, jewelry, activewear, swimwear, sleepwear, beauty, travel and additional lifestyle categories.

With an established global brand identity and significant potential beyond its core fashion offering, Nasty Gal presents a compelling platform for best-in-class licensing partners to bring the brand into new categories and markets.

Marketing will play a central role in the brand's next chapter, with a focus on creator partnerships, collaborations, social-first storytelling, experiential activations and cultural moments designed to reconnect Nasty Gal with its existing community while reaching a new generation of consumers.

The acquisition follows WSG Brands' 2024 acquisition of Von Dutch and its 2026 acquisition of Allbirds, further advancing the company's broader strategy of acquiring culturally relevant, globally recognized brands with significant opportunities for growth and long-term brand expansion.

Additional details surrounding Nasty Gal's product roadmap, distribution and upcoming partnerships will be announced in the coming months.

ABOUT NASTY GAL
Nasty Gal is a women's fashion brand built on female autonomy, confident sensuality and unapologetic self-expression. With a fashion-forward, social-first approach, Nasty Gal creates trend-responsive fashion for consumers who view style as a form of self-expression rather than status.

ABOUT WSG BRANDS
WSG Brands is a global brand management firm focused on acquiring, managing and growing iconic consumer brands. Through strategic brand management, licensing, distribution, partnerships and international expansion, WSG Brands works to unlock long-term growth while preserving the identity and cultural relevance that make each brand distinctive.

SOURCE WSG Brands