WSWA's SipSource Provides Year-End Trend Analysis at WSWA's Access LIVE 2025
SipSource expands presence at WSWA's Access LIVE 2025, giving attendees unprecedented levels of access to the industry's most transformative data set.
DENVER, Feb. 3, 2025 /PRNewswire/ -- Today, SipSource analysts and industry veterans Danny Brager and Dale Stratton presented new, year-ending data at WSWA's Access LIVE 2025 in Denver. In a return of the most requested session at WSWA's Access LIVE, Brager and Stratton took to the Main Stage Monday night to delve into what the industry can expect in 2025 and how SipSource data can help power smarter business decisions and help chase what can seem like elusive growth after a year of turmoil.
December Data Shows Improvement, OND Stabilization
As expected, total wine and spirits ended the year with slight improvements over November-ending data with declines of -5.5% by volume and -5.0% by revenue compared to -5.6% and -5.1%, respectively. An extra shipping day in December accounts for the improvement, according to analysts.
12-Month | 12-Month | Latest | Latest | |
Total Wine & Spirits | -5.5 % | -5.0 % | -5.1 % | -4.9 % |
Total Spirits | -3.7 % | -4.3 % | -3.3 % | -4.0 % |
Spirits (NO Cocktails) | -4.8 % | -4.7 % | -3.8 % | -4.1 % |
Total Wine | -7.2 % | -6.3 % | -6.7 % | -6.4 % |
Pre-Mixed Cocktails Continue to Drive De- Premiumization Trend
While traditional core spirits continue to have a slight trend towards Premiumization at a category level, pre-mixed cocktails continue to drive spirits de-premiumization across on- and off-premise channels. The latest December-ending data places Cocktails Tier 1 (<$5.00) increasing +31.8% by revenue, holding a 13.2% of total market share.
Analysts Expect Q1 Stabilization
Despite market challenges including changing consumer preferences, potential tariffs on imported single-origin products, and supply chain disruptions, analysts expect favorable comps to produce slow but marked improvements in Q1 of 2025.
"Recovery will be slow, but Q1 comps are strong. Spirits in Q1 2024 were down -4.8% in volume and -5.7% in revenue while wine saw decreases of -9.5% in volume and -7.6% in revenue," said Stratton. "In 2025, we should expect to see less impact from inventory management at the retail level -what destocking can happen already has. Retailers can only destock so far before failing to meet their consumers' needs."
WSWA's SipSource Expands Presence at Access LIVE 2025
At Access LIVE, attendees were given unparalleled access to the latest SipSource data, insights, and forecasting for 2025, providing them with a competitive edge in today's evolving market. The newly introduced SipSource Data Center and "Analysts Zone" on the showroom floor offered an exclusive opportunity to engage directly with industry-leading analysts, participate in interactive data demonstrations, and explore the industry's most trusted source of wine and spirits market intelligence in a groundbreaking, first-of-its-kind format. This immersive experience underscored SipSource's commitment to delivering actionable insights that empower wholesalers, suppliers, and retailers to make informed business decisions with confidence.
To schedule a SipSource demo, email [email protected].
MEDIA CONTACT
Michael Bilello
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SOURCE Wine & Spirits Wholesalers of America
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