WTE MIAMI TO EMBRACE AI-POWERED TECHNOLOGY AS IT SHAPES THE FUTURE OF TRAVEL TRADE
For the first time, WTE Miami will utilize Fairfest's SnapCard AI technology, bringing AI-powered matchmaking to the show.
MIAMI, Sept. 22, 2026 /PRNewswire/ -- WTE Miami is putting artificial intelligence into action, introducing AI-powered matchmaking for attendees while bringing industry experts together to explore how the technology is transforming travel.
Taking place October 27–28 at the Miami Beach Convention Center, WTE Miami will incorporate SnapCard AI, Fairfest's AI-powered matchmaking app, for the first time. The technology allows attendees to describe the business connections they are seeking in their own words, helping identify relevant matches across the show. With 26 NTOs and CVBs confirmed to date, SnapCard AI will connect attendees with destinations and tourism organizations aligned with their business interests.
At OTM 2026, SnapCard AI attracted 7,291 active users from 140 countries, representing 42% adoption despite limited dedicated promotion. 82% of exhibitors secured meetings through the platform, while meeting requests increased 97% year over year.
"SnapCard AI is the first matchmaking platform I've used that genuinely feels built for how people actually do business. Bringing it to WTE Miami alongside programming exploring AI in travel means we're not just talking about the future of this industry—we're putting it to work on the show floor," said Simon Press, Managing Director International, Fairfest Media.
WTE Miami's AI-focused conference programming will include "AI Solutions for the Travel Industry," featuring Grace Van Hollebeke of Tern and an invited Google speaker; "AI for Travel Professionals," an MPI Certification Course led by Tim Luepke of MPI Academy; and "AI in Tourism," a keynote from Karen Ring of Sabre Corp. exploring AI's impact on travelers and the travel industry.
WTE Miami will take place October 27–28, 2026, at the Miami Beach Convention Center. To register, visit WTE Miami today.
Media Contact:
Olivia Forbis
About WTE Miami
WTE Miami is an international B2B travel trade event connecting destinations, tourism organizations, hotels, airlines, cruise lines, travel technology companies and tourism suppliers with qualified travel buyers across the United States, Canada, Latin America and the Caribbean. The 2026 edition is expected to welcome 500+ exhibitors, 7,000 travel trade professionals, 500 hosted and VIP buyers, and 10,000+ pre-scheduled B2B meetings. Organized by Fairfest Media, WTE Miami takes place October 27–28, 2026, at the Miami Beach Convention Center.
SOURCE WTE MIAMI
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