DENVER, March 5, 2019 /PRNewswire/ -- WTRMLN WTR, the pioneer in cold-pressed juiced watermelon, announced today the national launch of WTRMLN WTR + Strawberry in a special first-of-its kind Drink Clean Mission Package. The next in the company's super clean hydration lineup, WTRMLN WTR + Strawberry is made with WTRMLN WTR's base of watermelon (flesh + rind) and the addition of strawberry and lemon to create a deliciously functional hydration beverage.
WTRMLN WTR + Strawberry is packaged in a special edition Mission bottle that expresses the company's core value system about the importance of natural ingredients and invites consumers to "Inspire Their Friends to Make the Promise to Drink Clean" and seed change. To bring the bottle and brand's message to life, a percentage of sales from all WTRMLN WTR + Strawberry products will benefit FoodCorps, a national nonprofit organization that connects kids to healthy food in school.
FoodCorps was built on the foundation that healthy food in schools helps kids lead healthier lives and reach their full potential. To do so, the organization focuses on three areas: hands-on learning about food, including gardening and cooking, offering nutritious options in cafeterias, and creating a schoolwide culture of health.
"WTRMLN WTR was founded on the ethos of creating a sustainable, healthier consumer drink that everyone can enjoy. Using our company, brand, and products to inspire action and change in our food system is incredibly meaningful to us. This is why we have partnered with FoodCorps so that we can give back directly to kids in America," said Jody Levy, Founder of WTRMLN WTR.
"We are excited to partner with WTRMLN WTR and are thrilled with the brand's support of FoodCorps' mission," said Curt Ellis, Co-Founder and CEO of FoodCorps. "WTRMLN WTR's commitment to food education and to creating healthier options is important to the work that we do and we look forward to working together to help educate our communities about making healthy choices."
Like all WTRMLN WTR products, WTRMLN WTR + Strawberry will be made using "seconds" – the blemished, sunburned, misshapen watermelons that aren't viable for commercial retail and are typically discarded, whenever possible. The new SKU joins other flavors in the WTRMLN WTR cold-pressed portfolio.
WTRMLN WTR + Strawberry has been made possible by PUBLIX and will soon be available at retailers across America in a 12oz single serve size and online in April 2019 for $3.99. Visit www.wtrmlnwtr.com to learn more. @WTRMLNWTR #WTRMLNWTR
About WTRMLN WTR
WTRMLN WTR is the pioneer in healthy, cold pressed juiced watermelon. The delicious, nutritionally rich WTRMLN WTR is sourced from "ugly" melons that are otherwise discarded, and consists of nothing but watermelon and a drop of organic lemon juice. It is straight from the fruit, with low calories / sugar (equal to coconut water), high electrolytes (550mg of potassium), Citrulline and Lycopene (for muscle health and antioxidants) and an excellent source of Vitamins A and C. There is no added water, and no added sugar! Our mission is rather simple: better, more sustainable methods of food production, less waste, a smarter planet, healthier humans, a healthier world, more love, equality, decency and kindness. The product is all natural, gluten free, non-GMO, vegan, and kosher. WTRMLN WTR: Hot pink juicy watermelon flesh. Everything but the skin. Cold-pressed. Never heated. Packed with the good stuff.
Entrepreneurs Jody Levy and Harlan Berger founded the company in 2013 with a mission to create the most ethically produced, clean, and conscientious bottle of pure watermelon water aka liquid love. WTRMLN WTR is currently available at 25,000 retail doors across the United States and Canada, including Whole Foods, Costco, Kroger, Safeway, Wegman's, Sprouts, as well as online at http://shop.wtrmlnwtr.com. Visit www.wtrmlnwtr.com to learn more. @WTRMLNWTR #WTRMLNWTR
FoodCorps is a national nonprofit organization that connect kids to real food and helps them grow up healthy. FoodCorps places these leaders in limited-resources communities for a year of public service where they conduct hands-on food education, build and tend school gardens, and facilitate getting high-quality local food into public school cafeterias. Serving alongside educators and community leaders, FoodCorps members partner with schools to create a nourishing environment for all students. To learn more about FoodCorps' work across the country, visit http://www.foodcorps.org
SOURCE WTRMLN WTR