Wunderman Named a Leader for Marketing Database Operations in Latest Independent Research on Customer Insights Services Providers
Receives highest scores in database management and professional services; also in data resources
NEW YORK, Nov. 10, 2015 /PRNewswire/ -- Wunderman has been ranked a leader in marketing database operations among customer insights services providers by Forrester Research, Inc. out of a field of 11 companies invited to participate in its study. Wunderman was also rated a strong performer in customer engagement strategy.
The recently released report, The Forrester Wave™: Customer Insights Services Providers, Q4 2015, assessed providers of both database operations and customer engagement strategy in light of marketers' current needs to stay competitive in the "age of the customer."
The survey covers 32 evaluation criteria across three categories -- Current Offering, Strategy and Market Presence -- and includes responses based on in-depth customer references.
In the marketing database segment rankings, for current offerings Wunderman had the highest scores in data resources, database management and professional services and for market presence it had the highest score in global support.
In the customer engagement strategy segment ranking, Wunderman earned the report's highest scores for data resources, database management, professional services and global support, and received among the second highest scores for privacy and security.
In the research report, Shar VanBoskirk, vice president and principal analyst at Forrester, writes, "Data powerhouse Wunderman (including KBM Group) is a leader for its breadth of primary data assets, speed of database implementation, and approach to data privacy and governance." Later in the report, she writes, "Wunderman is as good at customer and business strategy as it is at database operations."
"We believe this report recognizes Wunderman as a global company providing unmatched expertise in both data operations and customer strategy," says Wunderman CEO Mark Read. "We will continue to focus on our unique ability to translate customer insights into tangible business results for our clients."
Gary S. Laben, global chief data officer of Wunderman, says, "I believe that the rankings are a testament to our experience and vision, as well as to the capabilities of our people."
About Wunderman
Wunderman is a digital agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media. Founded by Lester Wunderman in 1958, today we have 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 business people working in 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell and UnitedHealth Group are among our clients. Wunderman is part of WPP (NASDAQ: WPPGY). Find out more at www.wunderman.com and @wunderman.
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Barbara Palmer
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