SEATTLE, Jan. 17, 2017 /PRNewswire/ -- Wunderman, a leading global digital agency, today announced that Robbee Minicola has been appointed to the role of President of Wunderman Seattle. Minicola joins Wunderman from Microsoft where she served as Director of Global Business Development for over four years.
Minicola is responsible for driving the agency's vision of being Creatively Driven. Data Inspired. She will oversee day-to-day operations, enhancing client success with new marketing innovations.
"Robbee is a proven leader with an incredibly strong history combining technology, creativity and data to drive business growth," said Seth Solomons, CEO – North America, Wunderman. "Her tenacity is contagious and will be crucial for Wunderman as we continue to grow and diversify our business in Seattle."
"When I consider the future of digital creative in the realm of AI, mixed reality and IoT, it became clear that it was time to return to my agency roots," added Minicola. "Wunderman is uniquely able to help brands understand and engage their audiences across all digital platforms and I'm excited to be a part of the dynamic team in Seattle."
Minicola has an extensive background in marketing, media and M&A experience. Prior to joining Microsoft, Minicola's background includes the roles of CEO at Hybrid TV (TiVo) in Australia and New Zealand, EVP Business Development and Research at the Seven Media Group and Non-Executive Director of the Australian Interactive Media Industry Association. Additionally, Minicola has served as an adjunct lecturer in Marketing at the University of Adelaide Graduate School of Business and as the Managing Director of Pasquale Design & Communications in Sydney, Australia.
Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires people to take action and delivers results for brands. In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy. Headquartered in New York, the agency brings together 7,000 creatives, data scientists, strategists and technologists in 175 offices in 60 markets. Wunderman is a WPP company (NASDAQ: WPPGY). For more information, please visit www.wunderman.com and follow us @Wunderman.
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