Wunderman Takes Majority Stake in Salesforce-Focused Consultancy Pierry in the US
NEW YORK, Sept. 20, 2017 /PRNewswire/ -- Wunderman, a WPP company and leading global digital agency, today announced that it has acquired a majority stake in Pierry Inc, an industry-leading marketing software integration and solutions company specializing in optimizing campaigns on the Salesforce Marketing Cloud. The acquisition significantly expands the agency's technology consulting expertise in the US as well as strengthens its global relationship with Salesforce.
A recognized leader in creating technology-driven consumer experiences using Salesforce Marketing Cloud, Pierry's mission is to help companies optimize their digital marketing initiatives through a unique combination of technology expertise and creative excellence. Utilizing its proprietary MaaS™ (Marketing as a Service) approach, Pierry helps clients design, develop and execute customized marketing programs that dramatically improve campaign efficiency and impact to increase ROI.
Founded in 2008, Pierry employs nearly 100 strategy, creative, technology and digital specialists in offices in the US and Japan. The company serves a wide range of clients across all sectors, including LifeLock, Louisiana Tech University, Major League Soccer team San Jose Earthquakes and YETI Coolers. Pierry is a Salesforce Platinum partner and was ranked #6 in the "2016 Fastest Growing Companies" by the San Francisco Business Times.
"Joining forces with Wunderman is a tremendous opportunity," said Pierry Founder and CEO Josh Pierry. "It's not every day you get the chance to become a part of one of the largest and most respected digital agencies in the world. Having Wunderman as our partner allows us to continue to scale rapidly and increase our service capabilities for our clients."
"Pierry is one of the very best companies at helping clients use Salesforce Marketing Cloud to manage their customer relationships," said Mark Read, Global CEO, Wunderman. "I'm delighted that Josh Pierry and his team will be joining Wunderman, deepening our technology consulting expertise and giving our clients access to a world-class team for working with Salesforce, one of the world's fastest-growing software companies."
About Wunderman
Wunderman is a global digital agency whose mission is to inspire people to take action. It is Creatively Driven. Data Inspired. In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy and its creative work has won numerous awards globally. Headquartered in New York, the agency brings together 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a WPP company (NASDAQ: WPPGY). For more information, please visit www.wunderman.com and follow us @Wunderman.
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