WWD And LA Times Pair Up To Power Targeted Fashion Content

LOS ANGELES, July 20, 2015 /PRNewswire/ -- Penske Media Corporation (PMC) and Tribune Publishing Company (NYSE: TPUB) today announced that WWD, PMC's industry-leading fashion and beauty publication, will appear on LATimes.com and also be distributed to select Los Angeles Times, The San Diego Union-Tribune, Chicago Tribune and Sun-Sentinel subscribers 12 times per year, starting in September, surrounding New York Fashion Week.

Under the agreement, WWD's renowned fashion industry access and coverage, rich photography, artful layouts, deep analysis and enterprising journalism will be made available to discerning consumers in key U.S. markets including Southern California, Chicago, and South Florida, among others. In addition, WWD's timely digital content will supplement the fashion, retail and beauty coverage the Los Angeles Times already produces for LATimes.com.

"This partnership will allow us to provide even better coverage of fashion to our audience," said Austin Beutner, Publisher and CEO of the Los Angeles Times and The San Diego Union-Tribune under the California News Group. "California is where America comes to see its future including the latest fashions."

The first distribution in early September will initially be delivered to subscribers of the Los Angeles Times, Chicago Tribune, Sun-Sentinel in South Florida, and The San Diego Union-Tribune, with the majority of distribution targeted for the Chicago and Los Angeles markets. In addition to WWD, these key subscribers will also receive two issues from Footwear News along with one joint beauty-focused issue from Beauty Inc and WWD. Also included is a watches and accessories special issue. Target readership will be more than 200,000+ throughout the alliance. 

"Leveraging Tribune Publishing's impressive reach to readers opens up an exciting opportunity for WWD and its sister publications," said PMC Chairman and CEO Jay Penske. "When PMC acquired the Fairchild publications late last year, one of the first opportunities we saw for these revered brands was expanding their audience in markets beyond their traditional and deeply-rooted Manhattan readership, and in The LA Times and Tribune Publishing we found the right partner to take advantage of that opportunity."

"This distribution arrangement underscores the value of WWD's industry-leading journalistic content as well as Tribune Publishing's impressive reach to the right readers," said WWD Editor-in-Chief Ed Nardoza. "We're excited new readers will discover WWD's print weekly edition along with our timely online content."

In April of this year, after 105 years of leading news coverage of fashion, beauty, and retail, WWD launched its new eye-catching print product that subscribers across these essential markets will now enjoy. In addition to innovating beyond its print daily with this new weekly print product, WWD continues to lead the industry with thorough and consistent daily news coverage at WWD.com, along with its subscriber-only daily digital product. Earlier this year, Footwear News also launched a refreshed print product along with the brand's first dedicated online destination at Footwearnews.com.

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About PMC

Penske Media Corporation (PMC) is a leading digital media, publishing, and information services company founded in 2003. PMC engages with thriving audiences across the web, television, mobile, print and social media – reaching more than 168 million audience members monthly (comScore, 2015), and was recently named one of the Top 100 Private Companies in the United States & North America. With the preeminence of its brands, PMC is one of the largest digital media companies in the world, publishing more than 22 digital brands, including an extensive joint venture in India with ZEE TV, as well as more than 50 annual events/conferences and a dynamic research and emerging data business. PMC brands include PMC Studios, WWD, Footwear News, M, Deadline.com, Variety magazine, Variety.com, CricketCountry.com, HollywoodLife, Beauty Inc, ENTV, India.com, Movieline, TVLine, BGR, AwardsLine, @hollywood, LA411, NY411, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards. The company is headquartered in Los Angeles, California and 11 offices around the world. For more information, please visit www.pmc.com or follow @PenskeMedia on Twitter.

About Tribune Publishing

Tribune Publishing Company (NYSE:TPUB) is a diversified media and marketing-solutions company that delivers innovative experiences for audiences and advertisers across all platforms. The company's diverse portfolio of iconic news and information brands includes 11 award-winning major daily titles, more than 60 digital properties and more than 180 verticals in markets, including Los Angeles; San Diego; Chicago; South Florida; Orlando; Baltimore; Carroll County and Annapolis, Md.; Hartford, Conn.; Allentown, Pa.; and Newport News, Va. Tribune Publishing also offers an array of customized marketing solutions, and operates a number of niche products, including Hoy, El Sentinel and VidaLatina, making Tribune Publishing the country's largest Spanish-language publisher. Tribune Publishing Company is headquartered in Chicago. For more information, please visit www.tribpub.com.

About WWD

For 100+ years WWD, a property of Fairchild Fashion Media, has been the daily media of record—and THE industry voice of authority—for senior executives in the global women's and men's fashion, retail and beauty communities, while also keeping informed the consumer media that cover the market. Often referred to as "the fashion bible," WWD provides a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites, and trend-makers. As an increasingly complex marketplace heightens the need for information and competitive intelligence, WWD delivers with frequency, integrity, independence, spirited coverage, and a long tradition that demands staffers get the story right and that they also get it first. Follow us at @WWD - #WWDweekly

About Footwear News

Footwear News is the publication of record for senior footwear and fashion executives, providing an insider's perspective on top news, trends and strategies. FN keeps you and your business a step ahead on the retailing, manufacturing and financial aspects of the footwear industry. FN spotlights the hottest new designers, newsmakers, and business leaders, as well as reporting on the most ground-breaking fashion trends and more.

About Beauty Inc

Stemming from the rich coverage of WWD, Beauty Inc was created as the insider's guide to the global beauty community. The publication is highly-regarded for comprehensive reporting on industry trends and marketplace developments and is considered the premier source for in-depth coverage on all aspects of the beauty industry. With eight inspiring issues each year, Beauty Inc is timed to key industry events, trade shows, CEW series, Summits, NYFW, and the annual Beauty Inc Awards.

About Los Angeles Times and California News Group

The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 1.4 million and 2.5 million on Sunday, more than 22 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.1 million. The California News Group comprises the flagship Los Angeles Times and The San Diego Union-Tribune, as well as their respective portfolios of community news and specialty properties throughout Southern California. California News Group is part of Tribune Publishing Company (NYSE:TPUB), a diversified media and marketing solutions company that delivers innovative experiences for audiences and advertisers across all platforms.

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SOURCE Penske Media Corporation

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