The collaborative campaign officially launched in New York City's iconic Times Square and is now running nationwide throughout National Hispanic Heritage Month 2025 (September 15 – October 15). The inspiring series of billboards will showcase legendary Hispanic fashion designers prominently recognized in WWD's historic 115th Anniversary Issue as "Newsmakers, Originals, and Legends," celebrating their profound impact on global fashion.
"This campaign is a powerful reminder of how fashion reflects culture and community," said Amanda Smith, CEO, Fairchild Media Group. "WWD is proud to honor the legacy of these extraordinary Hispanic designers whose vision and artistry have shaped the industry in lasting ways. Partnering with OUTFRONT allows us to bring their stories to life in public spaces across the country, celebrating both their historic impact and the inspiration they provide for future generations."
The campaign proudly highlights:
- Oscar de la Renta: A titan of American fashion, whose elegant and timeless designs redefined luxury.
- Manolo Blahnik: The visionary footwear designer, celebrated for his exquisite craftsmanship and iconic silhouettes.
- Narciso Rodriguez: Renowned for his minimalist aesthetic and architectural precision, a master of modern design.
OUTFRONT Media's commitment to celebrating inclusivity, creativity, and leadership is central to this campaign. By leveraging its platforms to amplify diverse voices and stories, OUTFRONT is helping to bring the enduring contributions of Hispanic designers into the cultural spotlight.
"We're proud to once again partner with WWD during National Hispanic Heritage Month, using OUTFRONT's platform to spotlight these incredible designers," said Liz Rave, Vice President of Marketing, OUTFRONT. "Their talent and trailblazing spirit inspire us, and we're honored to showcase their creativity in the powerful, real-world medium this campaign deserves."
WWD has a legacy of showcasing design talent across all heritages, fostering a platform that recognizes and celebrates the rich tapestry of global creativity. This partnership with OUTFRONT Media extends that mission, visually reinforcing the legacy and influence of these fashion pioneers in public spaces across the country.
The campaign reflects the 2025 National Hispanic Heritage Month theme, "Collective Heritage: Honoring the Past, Inspiring the Future," by spotlighting the achievements of legendary designers and their influence on culture today.
In an evolving media landscape, this collaboration between a leading fashion publication and a dominant out-of-home media company demonstrates a powerful, innovative approach to delivering culturally resonant content at scale —reinforcing the importance of diverse narratives in public spaces and inspiring the next generation of designers.
Website references included in this press release have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.
About OUTFRONT Media Inc.
OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it's defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, OUTFRONT STUDIOS, and award-winning innovation team, XLabs, deliver standout storytelling, supported by advanced technology and data tools that can drive measurable impact.
About WWD
Women's Wear Daily (WWD) provides a balance of timely, credible business news and key fashion trends for leading retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, trend-makers, and global consumers. Founded in 1910 by Edmund Fairchild and helmed for over two decades by legendary publisher John B. Fairchild, WWD has been the daily media of record and the industry voice of authority for over 115 years. Operated and published by Penske Media Corporation under Fairchild Media Group, WWD reaches a global audience of nearly 16 million+ every month across print, digital, mobile, video, social, and events, including the annual WWD Apparel & Retail CEO Summit and Global Summits in 3 international markets. As an increasingly complex marketplace heightens the need for information and competitive intelligence, WWD delivers spirited coverage with frequency, integrity, and a legacy of getting it right and getting it first.
Media Contacts:
For OUTFRONT
Matt Biscuiti
The Lippin Group
[email protected]
Courtney Richards
OUTFRONT Media
[email protected]
For WWD
Abby Kalicka
Penske Media Corporation
[email protected]
SOURCE OUTFRONT Media Inc.
Share this article