WX Brands Strengthens Sales & Marketing Organization

NOVATO, Calif., May 25, 2017 /PRNewswire/ -- On the heels of its acquisitions of Bread & Butter Wines and the Jamieson Ranch Vineyards portfolio, WX Brands is restructuring key internal roles and adding eight new positions to support its expanding national brand business. The company has appointed Dan Irving as Vice President of Business Development, and Natasha Hayes as Vice President of Marketing and Direct-to-Consumer for National Brands, and has added three regional sales managers, one international sales manager, and two sales analysts.

"These additional resources are part of a scale-up that reflects the evolution of our dual-track business model," said Shawn Schiffer, SVP, Global Sales. "We are excited about growing our company-owned proprietary brands while we continue to develop premium-quality exclusive wines, beer and spirits brands for our retail partners."

With more than 24 years' experience in the consumer product and retail industries, Dan Irving will lead the development of the on-premise national chain business for WX Brands. Irving will also be responsible for business development in multiple international markets including Canada and the Caribbean. Previously, Irving ran the European business for WX Brands, establishing the company's European headquarters and expanding its business with leading U.K. retailers including Tesco, Sainsbury's, Majestic, and Ahold. Prior to the wine business, Irving spent 12 years as a management consultant for Deloitte Consulting and Price Waterhouse. 

Natasha Hayes, a seasoned marketer with more than 16 years in the premium and luxury wine business, will lead trade and direct-to-consumer (DTC) marketing for WX Brands national brands portfolio. She brings domestic and international marketing experience from positions with Constellation Brands, Jackson Family Wines and Treasury Wine Estates, where she managed international brands such as Kendall-Jackson, Ravenswood, and Lindeman's. Most recently Hayes oversaw trade and DTC marketing and public relations at Crimson Wine Group.

"Dan and Natasha are highly experienced wine professionals who will be instrumental as we take the next steps in building our national brand portfolio," said Schiffer.

About WX Brands
WX Brands produces more than 80 exclusive brands of wine, beer and spirits for retailers internationally as well as a growing portfolio of proprietary national wine brands that are sold globally, including Bread & Butter Wines, Jamieson Ranch Vineyards, Chronic Cellars, and Our Daily Wines. Information on the company's brands, management and history, can be found at www.WXbrands.com.

Contact: Natasha Hayes,

[email protected] 

415.608.8050

SOURCE WX Brands

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