SOUTHFIELD, Mich., Jan. 21 /PRNewswire/ -- WXYZ-TV Channel 7, in partnership with The American Red Cross, raised more than $178,000.00 to support the relief efforts in Haiti. The money was donated by Channel 7 viewers during a live telethon on Tuesday evening, January 19, 2010.
Channel 7 employees manned a bank of 30 phones taking pledges from viewers during a 3 hour telethon that aired throughout the regularly scheduled evening newscasts and preempted programming from 7:30-8:00 p.m. on WXYZ-TV.
"The response was overwhelming," said WXYZ-TV Vice-President and General Manager Bob Sliva. "The phones were still ringing and our staffers were still taking pledges hours after we actually concluded our telethon broadcast. It's just a reflection of the amazing generosity of the people of Metro Detroit who are always willing to reach out and help those in need."
The funds raised during the "Help for Haiti" telethon will be used to support the work of The American Red Cross to supply food, water, temporary shelter, medical services and emotional support to the victims of the devastating earthquake in Haiti.
WXYZ-TV is owned by the E.W. Scripps Company. The E.W. Scripps Company is a diverse 130-year old media enterprise with interests in television stations, newspapers, local news and information Web sites, and licensing and syndication. For a full listing of Scripps media companies and their associated Web sites, visit http://www.scripps.com/.