WXYZ-TV and the American Red Cross Join Forces to Bring 'Help for Haiti'

Jan 15, 2010, 16:42 ET from WXYZ-TV

SOUTHFIELD, Mich., Jan. 15 /PRNewswire/ -- WXYZ-TV, Channel 7 will unite with the American Red Cross to bring "Help for Haiti".  Haiti today faces a crisis of unprecedented proportion.  The 7.0 magnitude earthquake and the devastating aftershocks have forever changed the lives of over 2.5 million Haitians.  

On Tuesday, January 19, beginning on Channel 7 Action News at 5 p.m. and continuing through Action News at 7:00 p.m., WXYZ-TV will host a live telethon to raise funds for the relief efforts in Haiti.  Then at 7:30 p.m., Channel 7 will preempt local programming to broadcast a half hour telethon special dedicated to raising funds for Haitian relief.  Funds raised will support the work of The American Red Cross to supply food, water, temporary shelter, medical services and emotional support to victims in Haiti.  Every dollar raised through the telethon will go directly to the "Help for Haiti" fund.

"When a catastrophic event of this magnitude occurs, it's critical that all of us do whatever we can in an effort to provide assistance to the survivors whose lives are in complete turmoil," said Bob Sliva, WXYZ-TV Vice President and General Manager. "Channel 7 is proud to partner with the American Red Cross in their relief efforts in Haiti."

WXYZ-TV is owned by The E.W. Scripps Company. The E.W. Scripps Company is a diverse, 130-year-old media enterprise with interests in television stations, newspapers, local news and information Web sites, and licensing and syndication. The company's portfolio of locally focused media properties includes: 10 TV stations (six ABC affiliates, three NBC affiliates and one independent); daily and community newspapers in 13 markets and the Washington, D.C.-based Scripps Media Center, home of the Scripps Howard News Service; and United Media, the licensor and syndicator of Peanuts, Dilbert and approximately 150 other features and comics. For a full listing of Scripps media companies and their associated Web sites, visit http://www.scripps.com.