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      Xinhua Silk Road : de la visite d'un temple à une escapade sur une île : l'île de Meizhou, dans le Fujian, renforce son attrait touristique

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      News provided by

      Xinhua Silk Road

      Sep 24, 2026, 01:04 ET

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      PÉKIN, 24 septembre 2026 /PRNewswire/ -- L'île de Meizhou, située dans la ville de Putian, dans la province du Fujian, au sud-est de la Chine, est réputée pour être la ville natale de Mazu, la déesse chinoise de la mer.

      Ces dernières années, l'île a su tirer parti de ses atouts touristiques et développer des activités touristiques originales autour du culte de Mazu, offrant ainsi aux visiteurs un éventail plus large d'expériences et leur donnant davantage de raisons de prolonger leur séjour sur l'île plutôt que de repartir après une demi-journée passée à visiter le temple.

      Continue Reading
      Photo shows a scene from the large cultural performance "Impression Mazu", which combines AR glasses with live performances to create an immersive audiovisual experience for audiences.
      Photo shows a scene from the large cultural performance "Impression Mazu", which combines AR glasses with live performances to create an immersive audiovisual experience for audiences.

      Née sous le nom de Lin Mo sur l'île en 960, Mazu serait, selon la croyance, une femme légendaire qui aurait été déifiée en tant que protectrice des marins. Mazu compte plus de 300 millions d'adeptes à travers le monde. En 2009, « la croyance et les coutumes liées à Mazu » ont été inscrites sur la liste représentative du patrimoine culturel immatériel de l'humanité de l'UNESCO.

      « Les années précédentes, les visiteurs venaient principalement sur l'île de Meizhou pour vénérer Mazu. Beaucoup arrivaient le matin et repartaient l'après-midi », a déclaré un membre du personnel du comité administratif de l'île. « Aujourd'hui, de plus en plus de visiteurs considèrent l'île comme une destination de vacances, avec une augmentation notable du nombre de familles, de touristes voyageant en voiture et de jeunes visiteurs. »

      L'île de Meizhou a accueilli environ 3,23 millions de visiteurs en 2025, franchissant pour la première fois la barre des 3 millions. Avec la popularité croissante du tourisme lent, de plus en plus de visiteurs ne viennent plus simplement « rendre hommage » avant de repartir, mais choisissent de rester plusieurs jours, pour se promener tranquillement, profiter des paysages maritimes et s'imprégner du rythme décontracté de la vie insulaire.

      Parmi les activités les plus populaires sur l'île, on peut citer enfiler des costumes traditionnels et de se faire prendre en photo devant des bâtiments typiques de la région. Les visiteurs peuvent également découvrir « une journée dans la vie de Mazu » dans son ancienne demeure, au Parc du patrimoine de Mazu, et visiter le musée culturel de Mazu ainsi que la pagode de Ping'an.

      En outre, les grands spectacles sur le thème de Mazu et les feux d'artifice organisés après le coucher du soleil ne manqueront pas d'animer la vie nocturne des visiteurs sur l'île.

      Qu'il s'agisse de « rendre hommage puis de repartir » ou de s'attarder pour admirer le paysage, d'une excursion d'une demi-journée à « vivre une journée dans l'univers de Mazu », l'île de Meizhou transforme l'attrait d'un simple temple en un charme qui donne envie aux visiteurs de s'y attarder.

      Lien original : https://en.imsilkroad.com/p/352337.html

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