Xinhua Silk Road: Chinese baijiu makes appearance at Melbourne Cup Carnival 2026

BEIJING, Nov. 11, 2026 /PRNewswire/ -- "Baijiu is more than a drink to be enjoyed at the table; it is a way of sharing culture and building friendships," said Fu Rao, vice chairman of Sichuan Langjiu Co., Ltd., at an event hosted by the Chinese baijiu maker at Flemington Racecourse recently.

Flemington Racecourse came alive on Tuesday as Australia celebrated Melbourne Cup Day, the highlight of the annual Melbourne Cup Carnival.

Away from the track, baijiu, a traditional Chinese distilled spirit, was also making its presence felt at the racecourse.

At a hospitality venue overlooking the Flemington track, representatives from Australian business and government circles, China-Australia business organizations and other sectors attended an event carrying the titles "Chinese Lang: A Toast to the World" and "Langjiu • Melbourne Cup Carnival 2026" hosted by Chinese baijiu producer Langjiu.

The guests watched the races, took part in baijiu tastings and learned about the company's history, production techniques and approach to the traditional Chinese spirit.

Liu Dongyuan, deputy consul-general of the Chinese Consulate-General in Melbourne, said the Melbourne Cup Carnival is not only a festival but also a reflection of Australia's multiculturalism.

"It is representing the culture of Australia, the culture of modernity, and the multiculturalism. In this multicultural event, we have the Chinese colour in this rainbow," she said.

Liu said the Chinese community and Chinese culture had become part of the carnival's multicultural character. The appearance of Langjiu, from Chengdu, Sichuan Province, added a new Chinese cultural colour to this year's event.

Adam Forsyth, chief financial officer of the Victoria Racing Club (VRC), said that the Melbourne Cup Carnival had a long tradition of welcoming international guests and partners.

"Melbourne is renowned for being a multicultural center of Australia and also the southern hemisphere. We have many Chinese nationals, and that continues to grow," he said.

He said the club was also seeing demand from tourism and business, and looked forward to developing these connections further.

For Langjiu, hosting an event at the Melbourne Cup Carnival also provided an opportunity to engage with Australian society and culture.

Fu Rao said that Australia was an important trading partner of China and an important part of Langjiu's overseas market.

Original link: https://en.imsilkroad.com/p/352929.html

SOURCE Xinhua Silk Road