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Xinhua Silk Road:Se presentan dos índices sobre el remo y la revitalización de los hutongs en Shenyang

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Xinhua Silk Road

Sep 17, 2026, 12:43 ET

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BEIJING, 17 de septiembre de 2026 /PRNewswire/ -- El Instituto de Índices Xinhua ha presentado oficialmente dos informes sobre el desarrollo del remo y la revitalización de los hutongs en Shenyang, capital de la provincia de Liaoning, en el noreste de China.

Los informes —el informe del índice de desarrollo del remo en China (Shenyang) y el informe del índice de revitalización de los hutongs en China (Shenyang)— se presentaron el 10 de septiembre en Shenyang, durante el evento de intercambio de 2026 sobre el desarrollo integrado de cultura, turismo, deportes y comercio en China (Shenyang).

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Organizado conjuntamente por el Gobierno Popular Municipal de Shenyang y la Oficina de Gestión de Marca de la Agencia de Noticias Xinhua, el evento reunió a representantes del gobierno, la industria, el ámbito académico y las instituciones de investigación para explorar nuevos enfoques y modelos destinados al desarrollo integrado de la cultura, el turismo, el deporte y el comercio.

La publicación de ambos índices sitúa en un mismo marco la "economía de eventos deportivos orientada hacia el exterior" —representada por el remo— y la "revitalización de activos urbanos existentes orientada hacia el interior" —representada por los hutongs—, estableciendo así un referente anual para el desarrollo integrado de la cultura, el turismo, el deporte y el comercio.

Shenyang buscará avances hacia el exterior mediante el índice de remo, aprovechará los eventos deportivos para dinamizar sus espacios frente al agua y seguirá consolidándose como una capital del remo, según declaró un funcionario municipal. Paralelamente, la ciudad explotará su potencial interno a través del índice hutong, revitalizando los antiguos hutongs locales mediante proyectos de microrrenovación.

La ciudad avanza con paso firme hacia sus dos objetivos: convertirse en una "capital del remo" y en una "célebre ciudad histórica y cultural". Para lograr estas metas, Shenyang ha organizado de forma consecutiva los Campeonatos Asiáticos de Remo Sub-19 y Sub-23 a orillas del río Hunhe, al tiempo que se ha implementado por toda la ciudad el programa de "remo en las escuelas".

En lo profundo de los hutongs, se han renovado 67 de estos antiguos callejones en la zona de Fangcheng de la ciudad. Laobeishi acogió más de 6.000 espectáculos abiertos al público a lo largo del año, mientras que el callejón del café Bajing recibió más de 2 millones de visitantes anuales.

Guo Linwen, subdirector del Instituto de Industrias Culturales de la Universidad Renmin de China, sugirió que Shenyang refuerce su identidad cultural, elimine las barreras entre los diferentes modelos de negocio y aplique tecnologías de vanguardia para mejorar las experiencias inmersivas.

Recomendó utilizar la duración de la estancia, la proporción de gasto secundario y el número de visitantes que pernoctan como indicadores clave para evaluar el desempeño del proyecto.

El evento también contó con dos sesiones paralelas: la sesión "Sports +" y la sesión sobre cómo la cultura, el turismo y el deporte impulsan la innovación en los escenarios de consumo urbano.

Enlace original: https://en.imsilkroad.com/p/352216.html

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