XTEL Acquires Perfect Category

XTEL, a hyper-growth company, adds Perfect Category to its Revenue Management Platform

LUXEMBOURG , Sept. 30, 2025 /PRNewswire/ -- XTEL, a Luxembourg-based company and global leader in AI-first revenue management enterprise solutions, extends its AI investment in Revenue Management with the acquisition of Perfect Category. With engineering divisions across the globe, XTEL continues to drive innovation and deliver cutting-edge solutions worldwide.

With this addition, XTEL brings category management and AI-powered assortment analytics to its Revenue Management platform. XTEL's sustained hyper growth positions the company as one of the fastest-growing unicorns in Europe.

Global mega brands such as Coca-Cola, Oreo, Heineken, Nespresso, PepsiCo, Mars, and Unilever, along with industry experts, recognize XTEL as a global leader in Revenue Management and will gain significant additional value from this integration.

By adding category management and AI-powered assortment analytics to the XTEL platform, XTEL offers the most comprehensive Revenue Management platform for global brands. The company's strong partnership with Microsoft and Copilot, along with its complementary blue-chip client base, is fueling XTEL's continued hyper growth.

All Perfect Category intellectual property will be integrated into the XTEL platform, allowing both existing and new clients to immediately benefit from its value. Incorporating Perfect Category into XTEL's portfolio enables the unification of augmented AI data management, trade promotion management, advanced AI analytics, assortment, and retail execution within a single ecosystem.

Leadership Commentary

Rob Mullen, CEO of XTEL commented: "With the addition of Perfect Category, we move one step closer to realizing our vision of an integrated commercial execution engine. This acquisition helps us deliver unparalleled capabilities to our customers by uniting category planning, trade execution, and AI-powered insights into a single workflow."

Alberto De Antoni, Principal at Bain Capital, and Nicholas Theuerkauf, Managing Partner at SilverTree Equity, added: "Perfect Category is a perfect fit for XTEL's vision of being the leading revenue management technology platform for global brands. By unifying category management and revenue management in a single, AI-powered system, XTEL is redefining how global brands approach their commercial planning and execution. The addition of Perfect Category broadens the suite and reinforces XTEL's mission-critical proposition in a fast-growing, highly complementary segment."

About XTEL

XTEL is a leading global SaaS enterprise software provider, delivering a mission-critical, cloud-native, and AI-first revenue management platform across augmented AI data management, trade promotion management, advanced AI analytics, assortment, and retail execution. The company is disrupting a multi-billion-dollar global market that is expected to grow at a double-digit annual rate through 2030. Founded in 2015, XTEL supports more than 400 global mega brands in the sector, managing over €100 billion in annual trade spend through its AI-enabled platform, with the US as its largest market. XTEL is building its AI agentic framework for the Revenue Management platform in partnership with Microsoft and Copilot. XTEL has $100m of topline and is delivering accelerating profitable growth of 50%+.

Backed by Bain Capital and SilverTree Equity, XTEL has demonstrated strong momentum in product innovation and global expansion since becoming a standalone entity in 2023. To learn more, visit www.xtech.ai.

About Perfect Category

Perfect Category, part of Kantar Group, delivers advanced category management solutions for global customers, helping clients optimize shelf space, planograms, and retail storytelling through predictive analytics and virtual reality. Perfect Category currently manages over >$600 billion per year in category assortment planning for more than 50 leading Global brands and retailers across North America and Europe.

SOURCE XTEL