XYMOGEN Unveils Bold New Brand Identity, Empowering Expertise and Advancing the Future of Wellness

ORLANDO, Fla., Feb. 20, 2025 /PRNewswire/ -- XYMOGEN^®, one of the last family-owned and -operated companies in the nutritional supplement industry, has unveiled a fresh, modern brand identity that reflects its commitment to meeting wellness seekers wherever they are in their healthcare journey. This transformation represents XYMOGEN's unwavering dedication to clean, high-quality formulations—no frills, no fillers—just expertly formulated supplements designed to support everything from complex health concerns to everyday wellness goals.

For over two decades, XYMOGEN has been a trusted partner to healthcare professionals, offering innovative formulations exclusively through practitioners. While the company remains steadfast in its belief that the practitioner–patient relationship is essential to achieving optimal health outcomes, it also recognizes the need for greater accessibility. As part of its evolution, XYMOGEN is expanding access to its trusted formulas through an omnichannel approach, ensuring that more individuals can benefit from science-backed nutritional solutions.

A Commitment to Innovation and Quality

Speaking on the brand refresh, XYMOGEN Co-founder and CEO Brian Blackburn, Sr. stated, "We have always been a partner in wellness and feel a deep responsibility to bridge the knowledge gap, empowering individuals to take charge of their health with confidence. However, our commitment to healthcare professionals remains at the core of everything we do. We believe that the healthcare professional–patient relationship is the foundation of successful health outcomes, and we will continue to support and empower practitioners as our top priority."

Since its inception, XYMOGEN has been synonymous with quality in the supplement industry, focusing on the highest standards of ingredient selection, research, and formulation. The Blackburn family has invested heavily in maintaining these standards, including its 309,000-square-foot state-of-the-art manufacturing facility in Orlando, Florida. The facility features cutting-edge technology such as Lödige mixers, TOTE^® systems, Bosch encapsulation machines, Kikusui^® tablet presses, and All-Fill powder packaging lines. In addition to world-class manufacturing, the campus houses full-service research and development laboratories and an environmentally controlled warehouse, ensuring that every XYMOGEN product meets the strictest quality and safety standards.

XYMOGEN Co-founder and COO Stephanie Blackburn emphasized the company's deep-rooted dedication to quality, stating, "What we produce goes into people's bodies, and we take that responsibility seriously. Our facilities meet the highest standards, with GMP and NSF certifications, and our formulas are traceable through ePV technology. We also invest in innovative packaging solutions to keep our supplements fresher longer—because quality and efficacy are non-negotiable."

A Future Built on Accessibility and Empowerment

With this new phase, XYMOGEN is introducing an enhanced interactive website that redefines the wellness experience. The updated XYMOGEN.com will offer a dynamic, user-friendly platform that provides valuable insights for individuals looking to create a more holistic healthcare plan. It will integrate recommendations and expertise from functional medicine professionals, guiding wellness seekers on their personal journey. For those seeking guidance from a practitioner, the platform will also include a "Find a Practitioner" tool, connecting users with trusted healthcare experts. Additionally, Wholescripts.com, XYMOGEN's dedicated healthcare professional portal, remains a cornerstone of practitioner support, providing seamless EHR integration, personalized recommendation tools, and customized patient protocols. It also offers MedPax—convenient daily dose packs—designed to enhance compliance and optimize patient care.

A New Era, A Stronger Mission

XYMOGEN's evolution is centered on empowerment—the empowerment of healthcare professionals, patients, and consumers alike. Chief Strategy Officer Brian Blackburn, Jr. sees this rebrand as a natural step forward for the company:

"Relationships have always been at the core of XYMOGEN. As we step into this new era, we are expanding those relationships to include all individuals seeking a healthier future. Over the past 20+ years, we have learned that every wellness journey is unique—but everyone deserves access to the tools and knowledge they need to take control of their health."

With this transformation, XYMOGEN is staying true to its core mission while embracing the future of wellness—one that is inclusive, innovative, and built on the foundation of trusted expertise.

XYMOGEN. Choose your expert. Change your health.

For more information, visit XYMOGEN.com.

XYMOGEN^® is a family-owned and operated health and wellness company headquartered in Orlando, Florida, manufacturing over 300 science-backed dietary supplements on its state-of-the-art 309,000-square-foot campus. Dedicated to excellence, XYMOGEN empowers healthcare professionals with high-quality formulations and exclusive practice support, including EHR integration, personalized patient protocols, and MedPax daily dose packs, while also equipping consumers with the knowledge and tools to take control of their health. Rooted in the power of education, XYMOGEN is committed to supporting a healthier future for all.

SOURCE XYMOGEN