Yacht Charter Broker Focuses on Two Under-Served Niche Specialties: 'Single-Cabin Charters' and 'Theme Charters'

Jan 20, 2010, 08:00 ET from Hooked on Sailing, Inc.

BOSTON, Jan. 20 /PRNewswire/ -- Web-based HookedOnSailing.com, offers small-yacht, Caribbean sailing to couples and individuals. "Most people can't easily find others to charter a yacht and share the experience or the overhead," explained principal Ken Isaacson. "We focus on couples and singles who want to book a single cabin or berth aboard a professionally crewed, small sailing yacht in the Caribbean. Although common practice in the Mediterranean, most Caribbean yachts have been slow to offer this option to charterers."  

Theme Charters is another 'niche' specialty offered at http://www.HookedOnSailing.com. Yacht themes include: photography, nature, creative writing, songwriting, hiking, diving; team-building, college graduation celebrations, girlfriend getaways, gay charters, lesbian charters, and clothing optional sailing. 

For both 'Cabin' and 'Theme' Charters, HookedOnSailing.com facilitates a comfortable, relaxed, adults-only, shared-yachting vacation for typically about 6-10. All yachts are operated by a skipper (usually the owner) and mate/chef. Passengers may lend a hand at the helm or the sails, or just relax and enjoy making new friends.

These are usually week-long sailing excursions. The easy to sail (British) Virgin Islands, and the more remote Grenadines (more robust sailing), are two of the most popular sailing destinations in the Caribbean. HookedOnSailing.com represents a select group of established charter yachts, both monohulls and catamarans, ranging from 46-ft. to 100-ft., with cabin for two, or single berth. A seven-day sail typically runs $1,800 to $3,300 per person, depending on yacht, including most meals on board, drinks, toys, etc. HookedOnSailing.com charges no extra, while making it easy to enjoy a wonderful vacation. 


KEN ISAACSON and DEIRDRE ("DEE") MAXTED met on a sailing charter around St. Barts and have been sailing together ever since. Ken, a native of Boston, MA, is a former ad agency entrepreneur and also founded an online B2B company. After forty years in the business he sold both companies. Dee originally hails from Dublin, Ireland, where she worked as a flight attendant with Aer Lingus for seven years. After marriage she earned a degree in Biology, and over two decades worked with some of the top bio-pharm companies in the Boston area.

Now, 'retired early' and being adventuresome, avid sailors, they enjoy the 'avocation' and the past-time they love the most: sailing…while helping others who love to sail, quickly and effortlessly book a berth and join a group, at http://www.HookedOnSailing.com.

SOURCE Hooked on Sailing, Inc.