YachtWorld's Redesigned Website Drives 35% Longer Listing Engagement Ahead of Boat Show Season

New platform delivers stronger buyer engagement, a 25% increase in lead conversion and improved inventory discovery as consumers prepare for major boat shows.

MIAMI, Nov. 3, 2026 /PRNewswire/ -- YachtWorld, a leading global online marketplace for boats and yachts and part of Boats Group, today announced strong performance results following the launch of its redesigned website, with measurable improvements in how consumers discover, explore, and connect with boats for sale.

Since transitioning to the new platform, consumers are spending 35% more time viewing individual boat listings compared to the previous website, reflecting a more engaging experience that encourages buyers to explore inventory and evaluate their options.

The increase is part of a broader improvement in YachtWorld's consumer engagement and conversion performance, including:

• 35% increase in average listing visit duration, indicating buyers are spending more time exploring individual boats.
• 25% increase in lead conversion rate, reflecting stronger conversion of consumer traffic into inquiries.
• 26% increase in boat detail page views per session, demonstrating that consumers are exploring more inventory during each visit.
• 10% increase in search click-through rate, helping buyers discover more relevant listings.

The results come at a particularly important time for the boating industry as the fall boat show season brings buyers and sellers together at major events around the world.

While boat shows provide an opportunity for consumers to experience boats firsthand and make purchasing decisions, much of the research and consideration happens well before they arrive at the docks. Boats Group's marketplaces see approximately 30% more listing views leading up to major boat shows, underscoring the importance of online discovery and research in the boat-buying journey.

"Boat shows may be where buyers make their final decisions, but we know much of that journey happens online before they ever step aboard," said Mike Grabowski, Chief Product Officer of Boats Group. "When we see a 30% increase in listing views ahead of major shows, it reinforces how important the digital experience is. The new YachtWorld is helping buyers spend more time exploring boats, discover more inventory, and connect with sellers. That's meaningful progress for our customers and for the industry."

The redesigned YachtWorld platform is part of Boats Group's continued investment in improving the online boat-buying experience and delivering greater value to its professional broker and dealer partners. By making it easier for consumers to discover relevant inventory, navigate search results and engage with individual listings, YachtWorld is helping connect buyers and sellers more effectively throughout the purchasing journey.

"These results demonstrate that we're not simply attracting traffic — we're creating a more engaging experience that helps consumers move closer to a purchasing decision," added Grabowski. "We heard from our customers at FLIBS that they had a successful show. For our brokers and dealers, the improved site engagement means more opportunities to showcase their inventory, connect with interested buyers and ultimately sell more boats."

As consumer shopping behaviors continue to evolve, Boats Group remains focused on strengthening its marketplaces through technology, data and an improved user experience, ensuring buyers can discover and research boats wherever they are in their purchasing journey.

About YachtWorld

YachtWorld is the largest online marketplace for buying and selling yachts, connecting millions of buyers with a global network of brokers, dealers, and private sellers. With AI-driven search tools, real-time market insights, and comprehensive financing options, YachtWorld makes yacht discovery and ownership more accessible, seamless, and enjoyable.

Media Contact:
Courtney Chalmers
Chief Brand & Communications Officer
press@boats.com

SOURCE YachtWorld