Yankees Take the Lead: Bronx Bombers #1 Seller According to TicketsNow Entertainment Index for April

CHICAGO, May 12, 2011 /PRNewswire/ -- The New York Yankees, one of baseball's most storied franchises, maintain their overwhelming popularity by taking an early season lead in ticket demand, according to the TicketsNow Entertainment Index for April. By accounting for 3.9% of all tickets sold last month on TicketsNow, a leading resale marketplace for event tickets, the Yankees bested the reigning World Series champs, the San Francisco Giants, who claimed the second spot overall with 3.7% of tickets sold.

Baseball's opening month created much of the activity on TicketsNow – with baseball teams capturing seven of the top 10 spots in the Sports category for April. US Open Tennis (3.1%), Detroit Red Wings (2.3%), and Miami Heat (2.2%) rounded out the category.

In Concerts, songstress Taylor Swift topped the category with 7.1% of sales for April. Taking the second spot was perennial fan favorite Jimmy Buffett, who accounted for 4.3% of Concert ticket sales followed closely by country crooner Kenny Chesney whose Goin' Coastal Tour took in 4.2% of sales.

The smash-hit Wicked continues to dominate the Theater category, accounting for a whopping 19.4% of theater ticket sales in April. While "The Greatest Show on Earth," Ringling Bros. and Barnum & Bailey Circus took second stage to the Broadway sensation, garnering 7.6% of sales.  

About the TicketsNow Entertainment Index

The TicketsNow Entertainment Index tracks proprietary resale ticket sales on www.TicketsNow.com to provide a snapshot of entertainment trends for sports, music, and theater events nationwide.

About TicketsNow

TicketsNow is your connection to all of the fun and excitement of live music, theater, and sports. A leading online resale marketplace where buyers can choose from a large selection of premium tickets, TicketsNow provides consumers secure and convenient access to event tickets that are often hard to get through primary distribution channels. A wholly owned subsidiary of Ticketmaster, TicketsNow is a founding member of the NATB, which promotes the highest level of ethics in the event ticket resale industry. For more information, visit www.TicketsNow.com.

SOURCE Ticketmaster