Yann Goarin Joins AAXIS to Accelerate AI-Native Venture Development

LOS ANGELES, Oct. 7, 2025 /PRNewswire/ -- AAXIS, a premier digital commerce and transformation consultancy, is thrilled to announce the appointment of Yann Goarin as Founder in Residence, where he will lead AI-native venture development for industrial enterprises. In this capacity, he will serve as Founding CEO of our first venture targeting the building materials industry. Yann brings a unique combination of deep product expertise, startup experience, and enterprise perspective to this new role, and we're thrilled to have him on the team.

Applying Product-Market Fit Discipline to Industrial AI

As Founder in Residence, Yann is leading the exploration, validation, and scaling of new AI-native ventures within AAXIS. His work centers on applying a market-first approach to innovation, helping ensure that what we build aligns with real customer needs and delivers measurable value. 

Industrial manufacturers and distributors face acute operational challenges including skilled labor shortages, knowledge transfer gaps as experienced workers retire, and rising customer expectations for digital service. Yet most struggle to adopt new technology effectively. Legacy systems, fragmented data, inefficient workflows, and the gap between executive vision and frontline reality mean that most AI initiatives stall at pilot stage, failing to deliver the operational impact enterprises seek. 

Yann's approach addresses these challenges directly: validating market demand before building, co-creating solutions with committed partners, and designing AI systems that integrate seamlessly into existing workflows rather than requiring complete system overhauls. By combining his product and marketing expertise with AAXIS's deep industry experience, Yann is accelerating how we turn opportunity into impact. 

Experience from Google, Startups, and Beyond

Yann's career spans more than 10 years at Google and YouTube, where he launched and grew over 20 successful products. In addition, Yann has advised more than 100 seed-stage startups and coached 200+ executives on go-to-market strategy and customer-focused innovation. This combination of enterprise and startup expertise uniquely positions him to bridge the gap between industrial enterprises looking to modernize and the agile methods that drive rapid innovation. 

"Yann brings a rare combination of product development and go-to-market expertise that rounds out our technical capabilities and deep industry relationships," said Asad Durrani, Founder & CEO of AAXIS. "His experience in rapidly identifying what the market actually needs and translating that into deployable solutions will accelerate how we build and scale vertical AI solutions for industrial enterprises. We couldn't be more excited to have Yann leading this next chapter of innovation at AAXIS." 

The future of manufacturing and distribution lies at the intersection of digital commerce, data, and AI. With Yann's expertise, AAXIS is doubling down on our mission to help clients unlock new value and build resilient, future-ready businesses. 

About AAXIS

AAXIS is a leading technology consultancy that partners with enterprise clients to accelerate digital transformation through state-of-the-arteCommerceand AI solutions.

SOURCE AAXIS