Yashi Announces Protect, implementing intensive Anti-Fraud Measures and Viewability Standards
In a period where fraud has increased at alarming rate, Yashi's DSP offers a safe haven for advertising agencies and marketers
NEW YORK, Oct. 16, 2015 /PRNewswire/ -- At the Local Video Summit, Yashi announced Protect, a service with some of the most intensive fraud and viewability standards in the industry. Yashi Protect is a proprietary process that was designed with the implicit mission of protecting marketers and advertisers from bad online traffic.
"Fraud is everyone's problem, and fraudulent activity is on the rise," said Maurice Worthy, Head of Innovation at Yashi. "With Protect, we have created a process that gives our customers peace of mind that they are getting the very best of what video advertising has to offer."
Protect,which was rolled out in beta last quarter and officially launches today, detects questionable publishers and bot traffic. The process is currently labeling 4 out of 10 of the ad calls that Yashi sees as suspicious, and automatically diverts customers away from that suspicious inventory.
Yashi authenticates quality and impact using the following methods:
- Proprietary Process - All website and publishing groups analyzed and screened using proprietary machine learning techniques
- 3rd Party Validation - An additional 4-point check from Yashi's partners, which include Integral Ad Science, MOAT, and Adap.TV
- Human Inspection - The Yashi quality control team conducts a thorough visual inspection of every publisher's website
- Always On - Continuous monitoring and vigilance of the previously approved inventory
"When we initiated the new process, it was amazing to see how many of the customers' KPIs were more easily attained," said Leo McInnis, Head of Sales for Yashi. "Every customer of Yashi's DSP benefits from this technology. There is no additional operational overhead, and more importantly, there is no additional charge."
ABOUT YASHI
Yashi is an award-winning location focused video advertising platform that is owned by Nexstar Broadcasting Group, a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its television broadcasting and digital media operations. Yashi's platform analyzes tens of billions of video ads in real time on a monthly basis across thousands of websites. To learn more about Yashi and the company's leadership role in programmatic video advertising, please visit www.yashi.com.
SOURCE Yashi
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