Yashi's Leading Digital Advertising Platform Partners with Premium Video Content Provider, VideoElephant to Supply All-in-One Video Advertising Solution
The partnership allows publishers to add and monetize VideoElephant's pre-packaged premium video content through Yashi's Supply Side Platform (SSP).
TOMS RIVER, N.J., Jan. 22, 2015 /PRNewswire/ -- Yashi, the leading location focused video advertising platform, has partnered with VideoElephant, an elite video content solutions provider, to offer an end-to-end video content and monetization package for publishers. Through this alliance, publishers are able to feature VideoElephant's extensive library of video content on their website through a custom player, then profit through Yashi's pre-roll ad inventory.
VideoElephant's premium content solutions enable web publishers to access a vast library of video content across 15 categories from multiple producers, including National Geographic, Press Association, ITN, Newsy, VideoJug and Maker Studios. The library contains over 120,000 videos with 4,000 new videos added per month. Content is constantly refreshed to maintain relevance and can be utilized across all website verticals. The flexible content packages can be customized to appear in a variety of player types and sizes.
Publishers can leverage this premium video content to earn revenue through Yashi's SSP by selling pre-roll ad inventory related to their purchased content. Yashi's platform is integrated with its own proprietary Demand Side Platform, which provides publishers with direct access to 15 billion monthly video campaigns from Fortune 500 brand safe advertisers.
Once ads have started running, publishers can log into Yashi's platform to view video analytics, CPMs, and revenue. The platform gives users direct access to their dedicated account manager, as well as the ability to instantly request tags. The package gives customers complete transparency, flexibility, and control over the monetization of their video content.
"We are extremely excited to partner with such an innovative company as Yashi," said John Jordan, VideoElephant Head of Sales. "We look forward to growing this relationship into 2015 and beyond as video fast becomes the default digital advertising channel, with premium content at its core."
"We are thrilled to offer VideoElephant's library of premium content to our publishers," said Caitlin Gould, Co-founder and CRO of Yashi. "With this package, Yashi's publishers can customize the content playlist to best fit their site while benefitting from the high CPMs that video advertising affords."
About VideoElephant:
VideoElephant provides ready-to-monetize, brand-safe video content solutions to ad networks, publishers and brands globally. Founded in 2011, VideoElephant enables partners to access a vast library of video content from multiple producers across 15 categories. For more information please contact [email protected] or visit http://www.videoelephant.com
About Yashi:
Yashi is an award winning privately held location focused video advertising platform. The company's platform analyzes tens of billions of video ads in real time on a monthly basis across thousands of websites. To learn more about Yashi and the company's leadership role in programmatic video advertising, please visit www.yashi.com.
SOURCE Yashi
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