BOSTON, March 2, 2015 /PRNewswire/ -- Yasso Frozen Greek Yogurt, the pioneers of frozen Greek yogurt, is redefining the frozen dessert aisle once again. Today, Yasso introduced two new flavors to its lineup, Chocolate Chip Cookie Dough and Coffee Chocolate Chip, and revealed the first-ever frozen Greek yogurt candy bars, Sea Salt Caramel Candy Bar and Toffee Crunch Candy Bar. In addition to growing its product line, Yasso also unveiled a bold new look with colorful packaging that aligns with the young, energetic brand.
Yasso knows that taste is most important to consumers and its new package design builds up appetite appeal with more powerful product images. The brand's personality also shines through with brighter colors and fun text. As advertising trends are moving away from subdued colors and black and white, Yasso added pops of color that will attract eyes and taste buds.
"At Yasso, we love dessert and are passionate about crafting solutions that allow consumers to have a little bit of indulgence every day," said Yasso Co-Founder Drew Harrington. "The new products and updated packaging speak to the brand's commitment to taste, quality and nutrition, and the flavors are amazing; everyone loves Chocolate Chip Cookie Dough, and at only 100 calories, you can't go wrong!"
Yasso's new products make it even easier to "Take Back Dessert," the brand's 2015 campaign that encourages fans to eat more dessert and to "resolve to indulge". Better-for-you Yasso bars enable Americans to have their cake – or in this case Yasso Frozen Greek Yogurt – and eat it too. Fans can learn more on Yasso's Facebook page, #TakeBackDessert.
New Flavor 411
The new products join Yasso's eight existing flavors to create a robust line of frozen Greek yogurt bars available at more than 14,000 grocery stores nationwide.
Chocolate Chip Cookie Dough: That iconic flavor you grew up with just got a facelift. With creamy vanilla Greek yogurt loaded with decadent cookie dough pieces and chocolate chips, this new flavor, coming in at only 100 calories, is the perfect treat for any time of day. The only concern will be how to hide it from the kids.
Coffee Chocolate Chip: An ice cream flavor staple across the United States all wrapped up in a portion-controlled package. Smooth coffee-flavored frozen Greek yogurt chockfull of dark chocolate chips will curb those weekday cravings for your favorite after-dinner treat.
Sea Salt Caramel Candy Bar: Sea Salt Caramel has moved from a cult following to national celebrity in a matter of a few years. Yasso is taking this trend and upgrading the frozen candy bar with premium ingredients and a purely delightful taste. Sea salt caramel frozen Greek yogurt is topped with caramel and covered in a dark chocolate-flavored coating.
Toffee Crunch Candy Bar: The caramel/toffee combination becomes even more delicious with frozen Greek yogurt. Yasso's vanilla frozen Greek yogurt bar is topped with caramel and toffee pieces and covered in a dark chocolate-flavored coating.
For more information about Yasso Frozen Greek Yogurt or to find a retailer near you, visit http://www.yasso.com. Additional information can be found on their Facebook page at Facebook.com/YassoFrozenYogurt
About Yasso®: Yasso is the first-ever line of frozen Greek yogurt bars to hit the market. In 2009, founders Amanda Klane and Drew Harrington set out on a mission to craft a wholesome and delicious everyday frozen treat. After two years of perfecting their recipe, Yasso Frozen Greek Yogurt Bars were born. Hitting store shelves in mid-2011, Yasso quickly became one of the fastest-growing brands in the frozen novelty category. Made with only natural ingredients, including real Greek yogurt, rBST-free milk and natural sweeteners, Yasso is a great lower-calorie frozen treat filled with protein and most flavors containing little to no fat. Yasso currently offers bars in 12 delicious flavors, and products can be found at major grocery and club stores nationwide. To find your local retailers and to learn more about the Yasso brand, please visit www.yasso.com.
SOURCE Yasso Frozen Greek Yogurt