Yatsen Announces Fourth Quarter and Full Year 2021 Financial Results

GUANGZHOU, China, March 10, 2022 /PRNewswire/ -- Yatsen Holding Limited ("Yatsen" or the "Company") (NYSE: YSG), a leading Chinese beauty company, today announced its unaudited financial results for the fourth quarter and full year ended December 31, 2021.

Fourth Quarter and Full Year 2021 Highlights

• Total net revenues for the fourth quarter of 2021 decreased by 22.1% to RMB1.53 billion (US$239.8 million) from RMB1.96 billion in the prior year period. Total net revenues for the full year of 2021 increased by 11.6% to RMB5.84 billion (US$916.4 million) from RMB5.23 billion in the prior year period.
• Gross margin for the fourth quarter of 2021 was 65.0% compared with 66.3% in the prior year period. Gross margin for the full year of 2021 was 66.8% compared with 64.3% in the prior year period.
• Gross sales^[1] for the fourth quarter of 2021 decreased by 17.2% to RMB1.88 billion (US$295.0 million) from RMB2.27 billion in the prior year period. Gross sales for the full year of 2021 increased by 13.1% to RMB6.84 billion (US$1.07 billion) from RMB6.05 billion in the prior year period.

"The fourth quarter was a challenging quarter, marked by soft consumer demand and intense competition in the color cosmetics segment," stated Mr. Jinfeng Huang, Founder, Chairman and Chief Executive Officer of Yatsen. "Despite the challenges, we increased our topline and gross margin on a full-year basis, driven by the significant growth of our skincare brands. We reaffirm our commitments to pursue brand-building, R&D investments and sustainable growth as the core pillars of our strategic transition in 2022."

"We managed to achieve 11.6% growth in total net revenues for the full year 2021, despite recording a 22.1% decline in total net revenues over the fourth quarter," commented Mr. Donghao Yang, Director and Chief Financial Officer of Yatsen. "Our full year gross margin increased by 2.5 percentage points to 66.8%, compared with 64.3% for the prior year, on the back of greater discipline in pricing and promotions. Looking forward, we will remain highly focused on improving operating margin, optimizing our cost structure and investing in branding and R&D to ensure our long-term success. With a cash balance of approximately RMB3.1 billion at the start of the year of 2022, we have sufficient liquidity and flexibility to pursue our strategic goals."

Fourth Quarter 2021 Financial Results

Net Revenues

Total net revenues for the fourth quarter of 2021 decreased by 22.1% to RMB1.53 billion (US$239.8 million) from RMB1.96 billion in the prior year period. The decrease was primarily attributable to the decrease in sales from our color cosmetics brands, partially offset by the increase in sales from our skincare brands.

Gross Profit and Gross Margin 

Gross profit for the fourth quarter of 2021 decreased by 23.7% to RMB993.0 million (US$155.8 million) from RMB1.30 billion in the prior year period. Gross margin for the fourth quarter of 2021 decreased to 65.0% from 66.3% in the prior year period. The decrease was primarily attributable to an inventory provision that was charged at the end of the quarter, partially offset by (i) increased sales from our higher-gross margin products, and (ii) enhanced discipline in pricing, discounts and promotions.

Operating Expenses 

Total operating expenses for the fourth quarter of 2021 decreased by 47.3% to RMB1.49 billion (US$234.6 million) from RMB2.83 billion in the prior year period. As a percentage of total net revenues, total operating expenses for the fourth quarter of 2021 were 97.8%, as compared with 144.5% in the prior year period.

• Fulfillment Expenses. Fulfillment expenses for the fourth quarter of 2021 were RMB123.1 million (US$19.3 million), as compared with RMB144.7 million in the prior year period. As a percentage of total net revenues, fulfillment expenses for the fourth quarter of 2021 increased to 8.1% from 7.4% in the prior year period. The increase was primarily attributable to the lower customer service cost efficiency resulting from a lower level of revenue.
• Selling and Marketing Expenses. Selling and marketing expenses for the fourth quarter of 2021 were RMB1.08 billion (US$169.4 million), as compared with RMB1.38 billion in the prior year period. As a percentage of total net revenues, selling and marketing expenses for the fourth quarter of 2021 increased to 70.7% from 70.3% in the prior year period. The increase was primarily attributable to the expenses related to offline stores optimization and an increase in branding expenses, partially offset by a decrease in online traffic expenses.
• General and Administrative Expenses. General and administrative expenses for the fourth quarter of 2021 were RMB248.7 million (US$39.0 million), as compared with RMB1.29 billion in the prior year period. As a percentage of total net revenues, general and administrative expenses for the fourth quarter of 2021 decreased to 16.3% from 65.6% in the prior year period. The decrease was primarily attributable to a decrease in share-based compensation expenses compared with the prior year period, when a large share-based compensation expense triggered by the IPO was recognized for U.S.-GAAP reporting purposes.
• Research and Development Expenses. Research and development expenses for the fourth quarter of 2021 were RMB43.3 million (US$6.8 million), as compared with RMB25.6 million in the prior year period. As a percentage of total net revenues, research and development expenses for the fourth quarter of 2021 increased to 2.8% from 1.3% in the prior year period. The increase was primarily attributable to the increases in personnel costs, raw materials, equipment, and share-based compensation expenses.

Loss from Operations

Loss from operations for the fourth quarter of 2021 decreased by 67.3% to RMB501.8 million (US$78.7 million) from RMB1.53 billion in the prior year period. Operating loss margin was 32.8%, as compared with 78.2% in the prior year period.

Non-GAAP loss from operations^[2] for the fourth quarter of 2021 increased by 25.3% to RMB360.9 million (US$56.6 million) from RMB288.0 million in the prior year period. Non-GAAP operating loss margin was 23.6%, as compared with 14.7% in the prior year period.

Net Loss

Net loss for the fourth quarter of 2021 decreased by 69.0% to RMB475.1 million (US$74.6 million) from RMB1.53 billion in the prior year period. Net loss margin was 31.1%, as compared with 78.1% in the prior year period. Net loss attributable to Yatsen's ordinary shareholders per diluted ADS^[3] for the fourth quarter of 2021 was RMB0.75 (US$0.12), as compared with RMB4.04 in the prior year period.

Non-GAAP net loss^[4] for the fourth quarter of 2021 increased by 17.8% to RMB336.3 million (US$52.8 million) from RMB285.4 million in the prior year period. Non-GAAP net loss margin was 22.0%, as compared with 14.5% in the prior year period. Non-GAAP net loss attributable to Yatsen's ordinary shareholders per diluted ADS^[5] for the fourth quarter of 2021 was RMB0.53 (US$0.08), as compared with RMB0.72 in the prior year period.

Full Year 2021 Financial Results

Total net revenues for the full year of 2021 increased by 11.6% to RMB5.84 billion (US$916.4 million) from RMB5.23 billion in the prior year, primarily attributable to the increase in sales from our newly acquired and launched skincare brands, partially offset by a slight decline in sales from color cosmetics brands.

Gross profit for the full year of 2021 increased by 15.9% to RMB3.90 billion (US$611.8 million) from RMB3.36 billion in the prior year. Gross margin for the full year of 2021 was 66.8% compared with 64.3% in the prior year. The increase was primarily attributable to (i) increased sales from our higher-gross margin products, and (ii) enhanced discipline in pricing, discounts and promotions.

Loss from operations for the full year of 2021 was RMB1.62 billion (US$254.9 million), as compared with loss from operations of RMB2.68 billion in the prior year.

Non-GAAP loss from operations for the full year of 2021 was RMB1.05 billion (US$165.1 million), as compared with non-GAAP loss from operations of RMB779.5 million in the prior year.

Net loss for the full year of 2021 was RMB1.55 billion (US$242.8 million), as compared with net loss of RMB2.69 billion in the prior year. Net loss attributable to Yatsen's ordinary shareholders per diluted ADS for the full year of 2021 was RMB2.44 (US$0.38), as compared with RMB19.12 in the prior year.

Non-GAAP net loss for the full year of 2021 was RMB981.8 million (US$154.1 million), as compared with non-GAAP net loss of RMB785.4 million in the prior year. Non-GAAP net loss attributable to Yatsen's ordinary shareholders per diluted ADS for the full year of 2021 was RMB1.55 (US$0.24), as compared with RMB3.77 in the prior year.

Balance Sheet and Cash Flow

As of December 31, 2021, the Company had cash and cash equivalents and restricted cash of RMB3.14 billion (US$492.4 million), as compared with RMB5.73 billion as of December 31, 2020.

For the quarter ended December 31, 2021, net cash used in operating activities was RMB250.0 million (US$39.2 million). For the full year ended December 31, 2021, net cash used in operating activities was RMB1.02 billion (US$160.1 million).

Business Outlook

For the first quarter of 2022, the Company expects its total net revenues to be between RMB866.7 million and RMB938.9 million, representing a year-over-year decline of approximately 35% to 40%, primarily due to (i) high base of comparison to the prior year period which resulted from release of the pent-up demand due to the COVID-19 recovery, (ii) the softer-than-expected industry-wide color cosmetics sales, and (iii) continued focus on operating margin improvement and limits on discounts. These forecasts reflect the Company's current and preliminary views on the market and operational conditions, which are subject to change.

Exchange Rate

This announcement contains translations of certain Renminbi ("RMB") amounts into U.S. dollars ("US$") at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to US$ were made at a rate of RMB6.3726 to US$1.00, the exchange rate in effect as of December 30, 2021 as set forth in the H.10 statistical release of The Board of Governors of the Federal Reserve System. The Company makes no representation that any RMB or US$ amounts could have been, or could be, converted into US$ or RMB, as the case may be, at any particular rate, or at all.

Conference Call Information

The Company's management will hold a conference call on Thursday, March 10, 2022 at 7:30 A.M. U.S. Eastern Time or 8:30 P.M. Beijing Time to discuss its financial results and operating performance for the fourth quarter and full year 2021.

The replay will be accessible through March 17, 2022 by dialing the following numbers:

A live and archived webcast of the conference call will also be available on the Company's investor relations website at http://ir.yatsenglobal.com/.

About Yatsen Holding Limited

Yatsen Holding Limited (NYSE: YSG) is a leading player in China's beauty market with a mission to create an exciting new journey of beauty discovery for consumers in China and around the world. Founded in 2016, the Company has launched and acquired multiple color cosmetics and skincare brands including Perfect Diary, Little Ondine, Abby's Choice, Galénic, DR.WU (its mainland China business), Eve Lom and Pink Bear. The Company's flagship brand, Perfect Diary, is one of the top color cosmetics brands in China in terms of online retail sales value. Leveraging its digitally native direct-to-customer business model, the Company has built core capabilities which enable it to launch and scale multiple brands quickly while offering a wide selection of products to a growing variety of customers. The Company reaches and engages with customers directly both online and offline, with expansive presence across all major e-commerce, social and content platforms in China.

For more information, please visit http://ir.yatsenglobal.com/.

Use of Non-GAAP Financial Measures

The Company uses non-GAAP income (loss) from operations, non-GAAP net income (loss), non-GAAP net income (loss) attributable to ordinary shareholders and non-GAAP net income (loss) attributable to ordinary shareholders per diluted ADS, each a non-GAAP financial measure, in reviewing and assessing its operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company presents these non-GAAP financial measures because they are used by the management to evaluate operating performance and formulate business plans. Non-GAAP financial measures help identify underlying trends in its business, provide further information about its results of operations, and enhance the overall understanding of its past performance and future prospects. The Company defines non-GAAP income (loss) from operations as income (loss) from operations excluding share-based compensation expenses and amortization of intangible assets resulting from assets and business acquisitions. The Company defines non-GAAP net income (loss) as net income (loss) excluding (i) share-based compensation expenses, (ii) amortization of intangible assets resulting from assets and business acquisitions and (iii) tax effects on non-GAAP adjustments. The Company defines non-GAAP net income (loss) attributable to ordinary shareholders as net income (loss) attributable to ordinary shareholders excluding (i) share-based compensation expenses, (ii) amortization of intangible assets resulting from assets and business acquisitions, (iii) tax effects on non-GAAP adjustments, (iv) accretion to preferred shares, and (v) deemed dividends to preferred shareholders due to modification of preferred shares. Non-GAAP net income (loss) attributable to ordinary shareholders per diluted ADS is computed using non-GAAP net income (loss) attributable to ordinary shareholders divided by weighted average number of diluted ADS outstanding for computing diluted earnings per ADS.

However, the non-GAAP financial measures have limitations as analytical tools as the non-GAAP financial measures are not presented in accordance with U.S. GAAP and may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited. The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating performance. The Company encourages investors and others to review its financial information in its entirety and not rely on a single financial measure. Reconciliations of Yatsen's non-GAAP financial measure to the most comparable U.S. GAAP measure are included at the end of this press release.

Safe Harbor Statement

This announcement contains statements that may constitute "forward-looking" statements which are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to," and similar statements. The Company may also make written or oral forward-looking statements in its periodic reports to the Securities and Exchange Commission ("SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs, plans, outlook and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, which include but not limited to the following: the Company's growth strategies; its future business development, results of operations and financial condition; its ability to continue to roll out popular products and maintain popularity of existing products; its ability to anticipate and respond to changes in industry trends and consumer preferences and behavior in a timely manner; its ability to attract and retain new customers and to increase revenues generated from repeat customers; its expectations regarding demand for and market acceptance of its products and services; its ability to integrate newly-acquired businesses and brands; trends and competition in and relevant government policies and regulations relating to China's beauty market; changes in its revenues and certain cost or expense items; and general economic conditions in China. Further information regarding these and other risks is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

Yatsen Holding Limited
Investor Relations
E-mail: [email protected]

The Piacente Group, Inc.
Emilie Wu
Tel: +86-21-6039-8363
E-mail: [email protected]

In the United States:

The Piacente Group, Inc.
Brandi Piacente
Tel: +1-212-481-2050
E-mail: [email protected]

(1) Authorized share capital is re-classified and re-designated into Class A ordinary shares and Class B ordinary shares, with each Class A ordinary share being entitled to one vote and each Class B ordinary share being entitled to twenty votes on all matters that are subject to shareholder vote.

SOURCE Yatsen Holding Limited