HOLLYWOOD, Calif., Jan. 10, 2019 /PRNewswire/ -- Vietnam-based Yeah1 Group announced today that the company has concluded the 100% purchase of ScaleLab, a well-known YouTube multi-channel network which represents some of the biggest social media influencers in the world.
Headquartered in Hollywood, California, ScaleLab is best known as the YouTube network home of Jake Paul, Jimmy Donaldson (aka MrBeast), Mariale Marrero, Erika Costell, Katie Angel, and many other top-tier YouTube stars. The five year-old company was recently recognized as the #1 fastest-growing media company in the U.S. by Inc. Magazine (Inc. 5000 List, September, 2018). ScaleLab's full roster of 1,750 influencers encompasses over 400 million YouTube subscribers, and garners 3 billion YouTube views per month.
Yeah1 Group is one of Southeast Asia's largest media conglomerates, operating across traditional, digital, and social media platforms in over 20 countries.
The acquisition, in which ScaleLab shareholders will receive up to US $20 million, brings together two formidable social media companies from different parts of the world, with well-defined synergies. ScaleLab's vast network of YouTube influencers is focused heavily on the U.S., Latin America and EMEA, while Yeah1 has a wide footprint throughout Asia.
According to ScaleLab Founder & CEO, David E. Brenner, "Yeah1 is an exciting, diversified media company with tremendous reach throughout Asia, and bold plans to expand globally. We're thrilled to partner with Yeah1's forward-thinking team and to play a key role in the company's international growth."
The newly-merged companies will immediately focus on promoting ScaleLab's talent roster throughout Asia, as well as connecting top Asian talent with the English-speaking world.
Tri Dao Phuc, CEO of Yeah1 Group, stated, "The transaction with ScaleLab is one of our key milestones to further reach a global market. For the next three years, our strategy is to acquire premium social media brands, optimize our existing channels to boost viewership and performance, create new global content, invest in appropriate content for global distribution, license premium content for select regions, and work closely with brands to develop integrated campaigns."
The ScaleLab acquisition is not the first social media-related deal concluded by Yeah1. In 2018, the company acquired Thailand-based multi-channel network, SPRINGme, as well as France-based content creator, Something Big.
Yeah1's acquisition of ScaleLab increases the total monthly YouTube views under the Yeah1 umbrella to 6.9 billion, and total YouTube subscribers to 610 million throughout the world. ScaleLab was represented in the transaction by Intrepid Investment Bankers, and Sheppard Mullin as legal advisor. The company will continue to operate out of its Hollywood offices.
About Yeah1 Group
Founded in 2006, Yeah1 Group is Vietnam's largest multi-channel media ecosystem, operating TV channels, movie studios, top-ranked YouTube networks, as well as a digital publishing division. In June, 2018, Yeah1 Group became the first media company to be listed on the Ho Chi Minh Stock Exchange. The company is aggressively expanding throughout Southeast Asia and beyond.
Based in Hollywood, California, ScaleLab is one of the largest MCN's (multi-channel networks) in the world. ScaleLab represents 1,750 YouTube stars, with over 400 million subscribers, and garners 3 billion video views per month. ScaleLab has localized divisions in Latin America, Russia, the U.K., and the Middle East, and provides services to YouTube creators in 10+ languages. For more information, please visit www.scalelab.com.
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