YellowBrix Launches Online Content Syndication and Analytics Service, iSyndicate.com

SAN FRANCISCO, May 9, 2012 /PRNewswire-iReach/ -- YellowBrix, a leading provider of content management solutions, unveiled its self-serve content syndication and analytics service, iSyndicate.com, at today's SIIA's Content VIA Platforms conference.  The service offers businesses a cost-effective method to provide relevant content to their end users and publishers a new model to grow their online publishing efforts.   

"iSyndicate.com is basically RSS on steroids," says Jeff Massa, CEO of YellowBrix. "It's simple like RSS but it has all of the sophisticated content analytics and contextual technologies we've spent over a decade developing -- embedded within a single feed.  End result is a smarter, more relevant and measurable syndication solution to help businesses and publishers derive real value from the content they provide to their end users."

As more and more businesses  embrace "link away" content, this service combines smart classified content aggregation with a custom dashboard that tracks  user activity across the internet – by industry, topic, geography, and more – to be used as a tool for strategic business planning.

"Anyone involved with creating content understands the key challenge for 2012 is getting that content effectively published and distributed in real-time across multiple platforms," Kathy Sexton, Vice President and General Manager of the Content Division for SIIA, said, which is the focus of this week's conference.  "The launch of iSyndicate is timely and relevant as publishers seek alternative methods to reach new audiences and develop new business models based on understanding what their readers really want."

Service features include:

• Content aggregation:  Aggregated content from over 50,000 global news sources and the ability for publishers to submit their feeds to the network directly
• Categorization:  100s of categories to choose from; self-serve category creation and custom category development available
• Entity extraction: metadata provided to include companies, products, people, cities to enable contextual linking and optimize SEO
• Elimination of irrelevant and duplicate articles automatically – no redundancy
• Easy-to-use service and flexible delivery methods: Self-serve platform with RSS or JavaScript delivery options
• Custom dashboard:  Dynamic content analytics to visualize media coverage and measure user activity
• Publisher services:  Automatic classification of their data, automatic indexing and delivery of content, priority ranking, increased visibility/ traffic and publisher dashboard

For more information and to sign up, visit www.isyndicate.com

About YellowBrix
YellowBrix is a pioneer in real-time information delivery and leading provider of content analytics, content syndication services and content management technologies. We provide business, industry, current-awareness and financial markets news and general consumer information for websites, intranets, wireless devices and telephony services requiring real-time information.  iSyndicate is our self-serve  online content syndication solution which provides really smart syndicated content - the easy and cost-effective RSS alternative for those businesses seeking real-time, relevant information in one single feed that they can deliver to their end users over their website, Intranet or mobile devices.  We are privately held company, based in Arlington, Virginia.

Media Contact: Sharon Carmichael YellowBrix, Inc., 703.548.3300, [email protected]

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SOURCE YellowBrix, Inc.