NEW YORK, Oct. 1, 2014 /PRNewswire/ -- Yieldbot, the industry's leading real-time consumer intent platform for premium media, today announced the appointment of Liane Pierce as vice president of client services. In this new role, Liane will be responsible for driving the success of Yieldbot's marketer and publisher products, while overseeing client relations and working strategically to create new revenue streams for the company.
Liane brings extensive experience working in client services roles, most recently for Spongecell, where she was VP of client services overseeing the company's team of ad producers, serving as liaison for Spongecell's partners and working to ensure an exceptional experience for clients. Previously, Liane held roles with Blue Ridge Capital, Triage Consulting Group and Obama for America.
"Yieldbot's clientele is varied, each with specific digital marketing goals," said Jonathan Mendez, CEO at Yieldbot. "We work tirelessly to deliver value to our brand and publisher customers, so it is essential to have someone on the front lines who can work closely with them to maximize the value Yieldbot delivers. Liane is the perfect fit for this role, given her experience with implementing and recommending solutions that improve clients' bottom lines and ensure that they get the most out of technology platforms, which ultimately strengthens our clients' businesses over the long run."
This announcement comes on the heels of several executive appointments within the past six months for Yieldbot, including a new chief product officer, general manager of publisher platform and director of shopper marketing. In addition, Yieldbot closed an $18 million Series B round of funding in June 2014, which has been used to bolster the company's overall technical talent.
"Yieldbot's technology has proven invaluable to some of the largest brands and publishers in the U.S.," said Liane Pierce, VP of client services at Yieldbot. "As the company continues to expand its client roster, my focus will be to ensure that every customer understands exactly how to build the most effective digital strategies possible using Yieldbot's offerings. I look forward to helping Yieldbot's clients win in today's digital marketing economy."
Yieldbot is the only media channel that uses first-party data to target real-time consumer intent. The company works with all the major agency holding companies and biggest brands in the world, to help them understand in real-time where a consumer is in the marketing funnel and match them with the right messages.
Yieldbot increases the value of digital media for brands that in turn drives higher CPMs for publishers by capturing, organizing and activating real-time consumer intent in the click-stream. The company's offerings can be bought and sold on a performance basis. Yieldbot's "Intent Graph®," consists of the real-time flow of consumer intent through 2 billion monthly premium page views.
Yieldbot was founded in New York and Boston and is backed by RRE Ventures, New Atlantic Ventures, SJF Ventures, Common Angels, kbs+ Ventures, Neu Ventures and City National Bank. For more information, please visit: http://www.yieldbot.com.
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