YOGASMOGA® Announces Deep-rooted Design Leadership Team, Upholding Commitment To Design And Product Innovation

NEW YORK, July 12, 2016 /PRNewswire/ -- YOGASMOGA®, the premium yoga-inspired athletic apparel company has announced their continued commitment to design development and product innovation through an expanding design leadership team, bringing together world-class design experience and diverse backgrounds.

"From day one, YOGASMOGA has been dedicated to empowering the lives of women and men through the deep knowledge, essence and ethos of yoga," said Rishi Bali, Founder & CEO, YOGASMOGA. "Our design team is instrumental in elevating and developing new technologies and production methods which have allowed us to connect on a deeper level with our consumer, creating solutions for their on-the-go lifestyles. With our design leadership team, we will be able to further enhance our technical product offerings in a fast-growing market segment."

Based out of New York, NY and Boston, MA near YOGASMOGA's production facilities, the core Design Leadership Team consists of:

• Sandy Dalal
  Sandy Dalal's career is highlighted by leadership roles that exemplify the coming together of creativity and entrepreneurship. Dalal launched his eponymous label at his first fashion show during New York Fashion Week in 1997.  Over the past 20 years, he has been widely recognized for a style that balances both sportswear and sophisticated design by marrying unexpected, modern perspectives in color, pattern, and texture. At YOGASMOGA, Dalal oversees design direction, tone, and consistency of the YOGASMOGA brand.  He provides strategic and creative direction for retail and visuals.  Dalal has been recognized for his design leadership, including being the youngest-ever recipient of the CFDA's Perry Ellis Award for New Talent, the Fashion Group International's (FGI) Rising Star Award, and as Details Magazine's 100 Most Dynamic Men. He also serves on the CFDA's Education Committee.
                                   
• Alexa Adams 
  Alexa Adams spent the earlier years of her career working and training under the direction of Helmut Lang where she held the title of Women's Designer, and subsequently, she became the Women's Design Director at Karl Lagerfeld. Most recently, Adams spent 9 years as the Co-Founder and Creative Director of Ohne Titel, where she had a key interest in the use of technology and craft to create personalized fabrics, unique volumes, and surfaces to designs. In 2009, Ohne Titel received the Ecco Domani Fashion Foundation Award for womenswear and was a finalist in the 2009 and 2011 CFDA /Vogue Fashion Fund Awards. Adams has been recognized for using advanced textile techniques along with a strong silhouette in her designs.  Adams' complex understanding of design will transfer to her design leadership at YOGASMOGA, marrying innovative design techniques with the newest fabric technologies. Adams is a graduate from the Parson's School of Design and is a CFDA member.
                                                 
• Judith La Branche 
  Judith La Branche is a seasoned, long-term brand strategist, with more than 20 years of experience in technical sportswear and accessories. La Branche was previously the Senior Design Director at Reebok where she helped to build global apparel product direction, strategy, and vision for Reebok, including initiatives and concepts around form and function. She is an expert in trend, color, graphic, material, and innovation. La Branche provides leadership on YOGASMOGA's strategic roadmap and product blue prints and adds authentic functional elements to the YOGASMOGA brand.

About YOGASMOGA

YOGASMOGA® is a yoga-inspired athletic apparel company that upholds the tenets of yoga through responsible and authentic business practices that inspire deep, direct and lasting connections with customers. Founded in 2013 by siblings Rishi and Tapasya Bali, the company is headquartered in New York City with significant production and retail operations in California and Massachusetts. YOGASMOGA crafts its products from innovative proprietary fabrics developed in its research and development facilities in California. As an expression of its ethos, YOGASMOGA uses only unretouched photography and manufactures its products domestically in the USA. YOGASMOGA created the NAMASKÁR FOUNDATION to benefit health and education and facilitate micro lending for residents of remote Himalayan villages. For additional information, visit www.YOGASMOGA.com.

Media Contacts:  
Kristin Duda; Emily Gallagher | [email protected] | New York: 917.797.1731; 212.480.9642

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