YOGASMOGA® Announces West Coast Expansion Bringing Five New Stores To California By Fall

Yoga-Inspired Athletic Apparel Brand Enters Growth Phase to Open Up to 10 YOGASMOGA Stores Nationally in 2015 and Introduce YOGASMOGA Next Door.

Jul 14, 2015, 09:00 ET from YOGASMOGA

LOS ANGELES, July 14, 2015 /PRNewswire/ -- YOGASMOGA®, creator of yoga-inspired athletic apparel, is entering a period of growth that will bring five new locations to California by fall, 2015. The brand will open its West Coast flagship near Rodeo Drive in Beverly Hills on Thursday, July 16. Soon to follow are Southern California locations in Newport Beach's Fashion Island, La Jolla Village in San Diego and Malibu Country Mart; a lifestyle center at the heart of Malibu. Additionally the company will open its first Northern California location, in San Francisco's Union Square district.

YOGASMOGA's California locations represent the company's commitment to bringing its retail experience to outstanding shopping destinations.

"California as a market really appreciates YOGASMOGA's superior product and authentic yoga ethos," says Rishi Bali, Founder and CEO of YOGASMOGA. "We love the California wellness lifestyle and plan to add additional stores in Southern California and in the Bay Area. Our soon-to-open stores represent a thoughtful and cultivated selection process and we are excited about the enthusiasm YOGASMOGA is receiving from the top retail centers."

As part of the Beverly Hills store opening, the company is launching YOGASMOGA Next Door within its stores that provides a dedicated community space featuring yoga classes, partnerships with local juice, coffee and tea merchants and offers customers a moment of tranquility and relaxation. 

The brand's brisk 2015 expansion will continue beyond California to include new markets. By year's end, YOGASMOGA expects have up to 10 new locations that join the current Brentwood, California and Greenwich, Connecticut stores and further the momentum the company is building.

YOGASMOGA shoppers are devoted to the brand's made-in-the-USA fabric innovation. The company's products are made with eco-conscious dyeing practices and proprietary fabrics that resist pilling and provide superior moisture wicking. Products are made in a variety of vibrant colors as well as the brand's trademarked Carbon 6 Black, a superior shade of black that offers unparalleled opacity.


YOGASMOGA® is a yoga-inspired athletic apparel company that upholds the tenets of yoga through responsible and authentic business practices that inspire deep, direct and lasting connections with customers. Founded in 2013 by siblings Rishi and Tapasya Bali, the company is headquartered in New York City with significant production and retail operations in California and Massachusetts. YOGASMOGA crafts its products from innovative proprietary fabrics developed in its research and development facilities in California. As an expression of its ethos, YOGASMOGA uses only unretouched photography and manufactures its products domestically in the USA. YOGASMOGA created the NAMASKAR FOUNDATION to benefit health and education and facilitate micro-lending for residents of remote Himalayan villages. For additional information, visit

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