YOGASMOGA® Continues Its Commitment To Consumer, Innovation With Investment In Wearable Technology Company -- Wearsafe Labs

NEW YORK, March 22, 2016 /PRNewswire/ -- YOGASMOGA®, the premium yoga-inspired athletic apparel company has announced that it has made a strategic investment in Wearsafe Labs, a Hartford, CT based developer of advanced mobile and wearable safety products.

Wearsafe, founded by Phill Giancarlo and David Benoit, produces sleek wearable products aimed at offering an extra safety element for users. By connecting to mobile phones wirelessly, the product has solved for an elegant user interface that acts as an easy to use remote by swiftly activating recording, text communication and GPS functions of the mobile phone thus instantaneously alerting a pre-selected list of individuals to a potential emergency or call for help.

"YOGASMOGA has been dedicated from day one to help our customers best prepare and deal with life's on-the-go demands," said Rishi Bali, CEO, YOGASMOGA. "In Wearsafe, we see very similar values in terms of bringing individuals more confidence, performance and technologically advanced solutions to make their lives better. We look forward to leveraging synergies to serve our consumers even better."

Wearsafe's initial product, the Wearsafe Tag, is a discreet, slightly larger than a quarter, wearable device that allows the user to instantly get the help they need with a simple press of a button. It clips on nearly anything and connects via Bluetooth to a mobile phone.

"The wearable technology space is certainly growing fast," offered Ravi Singh, Chairman of the Board, YOGASMOGA. "YOGASMOGA will be the leader in integrating Wearsafe into our retails stores, and in an integrated manner into future product offerings and designs."

"We are excited to collaborate with an innovative company like YOGASMOGA," said Wearsafe founders, Giancarlo and Benoit. "We have a significant overlapping demographic and expect to have great synergy between the companies."

About YOGASMOGA

YOGASMOGA® is a yoga-inspired athletic apparel company that upholds the tenets of yoga through responsible and authentic business practices that inspire deep, direct and lasting connections with customers. Founded in 2013 by siblings Rishi and Tapasya Bali, the company is headquartered in New York City. YOGASMOGA manufactures its products from innovative proprietary fabrics developed in its research and development facilities in California. As an expression of its ethos, YOGASMOGA uses only unretouched photography and manufactures its products domestically in the USA. YOGASMOGA created the NAMASKÁR FOUNDATION to benefit health and education efforts in manufacturing communities nationwide.

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