YOGASMOGA® Opens First Retail Experience In New York City At Selldorf Architects' 10 Bond Street

Feb 08, 2016, 14:16 ET from YOGASMOGA

NEW YORK, Feb. 8, 2016 /PRNewswire/ -- YOGASMOGA®, the designer, manufacturer and retailer of Yoga inspired athletic apparel has announced that it has selected Selldorf Architect's 10 Bond Street as its first New York City retail location. The company further announced that Selldorf Architects will be designing the retail experience.  

Terracotta-clad 10 Bond, at the corner of NoHo's Lafayette and Bond Street, is Selldorf's latest addition to the neighborhood's architectural excellence. Commenting on the design for the YOGASMOGA flagship, Principal Annabelle Selldorf explains, "We've taken inspiration from YOGASMOGA's ethos of technical fabric innovation to design key elements of the store. We expect to use their fabric technology and beautiful colors as the focal point of this unique double height experience." The lower level of the location is also expected to feature a yoga lounge for community events. 

The opening of YOGASMOGA's first New York City store marks a continued commitment to expansion for the brand after 10 store openings in 2015. "In three years we have opened stores on the beach in Malibu and La Jolla, tech hubs like San Francisco, suburban Greenwich and Short Hills, and now urban locations like New York City," says CEO Rishi Bali. The brand's versatility is a clear indication of its unique position as a rapidly emerging leader in the high-end athletic wear arena.

YOGASMOGA continues to forge a unique path by entering this neighborhood new to retail. This site selection is reflective of YOGASMOGA's pioneering approach, as the company continues to research, develop and manufacture it's products in the USA, utilize eco-conscious dyeing practices and create proprietary fabrics that resist pilling and provide superior moisture wicking. Products are made in a variety of vibrant, colors and prints, as well as the brand's trademarked Carbon 6 Black, a superior shade of black that offers unparalleled opacity.

"We are very excited to have YOGASMOGA at 10 Bond Street," commented Scott Shnay, principal developer at 10 Bond. "They will become a wonderful addition to the neighborhood. Their aesthetic and attention to design and detail relate directly to what we have tried to accomplish at 10 Bond."


YOGASMOGA® is a yoga-inspired athletic apparel company that upholds the tenets of yoga through responsible and authentic business practices that inspire deep, direct and lasting connections with customers. Founded in 2013 by siblings Rishi and Tapasya Bali, the company is headquartered in New York City with significant production and retail operations in California and Massachusetts. YOGASMOGA crafts its products from innovative proprietary fabrics developed in its research and development facilities in California. As an expression of its ethos, YOGASMOGA uses only unretouched photography and manufactures its products domestically in the USA. YOGASMOGA created the NAMASKÁR FOUNDATION to benefit health and education and facilitate micro-lending for residents of remote Himalayan villages. For additional information, visit

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