Yoplait® Announces New Greek, Custard and Dippers Yogurt Lines
Yoplait reintroduces Yoplait Custard and debuts Yoplait Greek 100 Protein and Yoplait Dippers, now available nationwide
MINNEAPOLIS, Jan. 23, 2017 /PRNewswire/ -- Yogurt fans are getting exactly what they've asked for this new year as Yoplait® is bringing back Yoplait Custard, a fan favorite from Yoplait's past. The brand has also introduced two new products: Greek 100 Protein and Yoplait Dippers. All are now available in supermarkets and mass merchandisers across the country.
Yoplait Custard Yogurt
For several years, Yoplait fans have asked for the return of their beloved Custard Yogurt. It became clear that this insanely delicious yogurt had a special place in yogurt fans' hearts. This fan favorite is now back on shelves, and better than ever.
Now made with whole milk, Yoplait Custard has an unmistakable silky smooth, spoon-hugging texture, and is returning to shelves with a new look, no colors or flavors from artificial sources and no high fructose corn syrup. New Yoplait Custard Yogurt flavors include Vanilla, Strawberry, Blueberry, Banana, Lemon and Caramel.
To celebrate Yoplait Custard's launch, Yoplait will be surprising fans who asked for the product's return with over the top surprises in their hometowns, including a year's supply of Yoplait Custard Yogurt. The first video features superfan, Whitney from Tulsa, whose real tweet, "my childhood died with the disappearance of Yoplait Custard Style tbh," Yoplait answered by recreating her childhood bedroom from top to bottom and filling it with Yoplait Custard Yogurt. The brand will be releasing additional surprise videos in the coming months.
"We received many emails, phone calls, Tweets, Facebook posts, and other types of impassioned requests from fans asking us to bring back their beloved original Yoplait Custard Yogurt," said Priscilla Zee, Senior Marketing Manager for Yoplait. "As a result of that amazing consumer passion, we decided to bring it back for those original fans like Whitney and now, a new generation of fans as well."
Greek 100 Protein
The new Yoplait Greek 100 Protein, now with 14-15 grams of protein and still 100 calories, has replaced Yoplait Greek 100 in the yogurt aisle. Greek yogurt fans can expect a thicker yogurt available in 20 flavors including Strawberry, Black Cherry and Peach. Yoplait Greek 100 Protein contains no high fructose corn syrup, is made without colors or flavors from artificial sources, contains live and active cultures, and like all Yoplait yogurt, is made with milk from cows not treated with artificial growth hormones.
To support the introduction of Yoplait Greek 100 Protein, Yoplait has released the following :15 second spot: https://www.youtube.com/watch?v=VMtCwQXc9n4.
Just in time to help reinforce waning New Year's resolutions, Yoplait's #LiveFull program offers tips and tools for Yoplait fans to #LiveFull all year long – whether that means setting aside time for yourself each day, or powering up with simple and easy, protein-filled snacks. You can follow all of the #LiveFull tips and videos online using the hashtag #LiveFull.
"Yogurt fans across the country are going to love the new Greek 100 Protein," said Zee. "The new formula has a thicker texture and delivers 14-15 grams of protein to help you feel satisfied, all for the same 100 calories helping you #LiveFull in 2017."
Yoplait Dippers
Also on shelves now is new Yoplait Dippers. A fun way to snack, this new product from Yoplait combines nonfat Greek yogurt with crunchy dippers, all wrapped up in one convenient package with no spoon required! Yoplait fans can now enjoy the following unique flavor combinations:
- Vanilla Bean Greek Nonfat Yogurt + Honey Oat Crisps
- Raspberry Chocolate Chunk Greek Nonfat Yogurt + Choco-Drizzled Pretzels
- Caramelized Banana Greek Nonfat Yogurt + Choco-Drizzled Pretzels
- Coffee Chocolate Chunk Greek Nonfat Yogurt + Cinnamon Crisps
- Toasted Coconut Greek Nonfat Yogurt + Honey Oat Crisps
- Chipotle Ranch Greek Nonfat Yogurt + Tortilla Chips
Furthering Yoplait's commitment to creating great-tasting yogurt everyone in the family can enjoy, Yoplait Custard, Yoplait Greek 100 Protein and Yoplait Dippers are now available nationwide in the yogurt aisle. Yoplait Custard and Yoplait Greek 100 Protein both retail for $1. Yoplait Dippers retails for $1.79. To learn more about these new products, please visit www.yoplait.com.
About General Mills
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills employs approximately 38,000 people and generated fiscal 2016 worldwide consolidated net sales of US $16.6 billion, as well as another US $1.0 billion from joint-venture net sales.
SOURCE General Mills
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