TORRANCE, Calif., Sept. 26, 2017 /PRNewswire/ -- Yoshinoya America achieved industry-leading system U.S. Same Store Sales (SSS) growth of 10.2% in 2017 – and continues to demonstrate success at a time when the industry is reporting negative same store transactions and growth.
Yoshinoya's System Wide Same Store Sales Growth for the second quarter of 2017 was driven by increases in both transactions of + 6.8% and average check of +3.4%. Same Store Sales in August of 2017 closed out at an impressive +10.5% with transactions at +3.3% and an average check at +7.2%.
For the last four consecutive years, Yoshinoya has produced positive system wide sales growth and 2017 is on track to deliver record Same Store Sales Growth for the year produced by both transactions and average check.
"By any measure, we are pleased with 2017 results thus far. Our growth in Same Store Sales and transactions demonstrates an increase over the last 5 years and we outperformed the industry reports by the widest margin we have ever recorded. These results make us ever-more confident in our strategy," says Dar Vasseghi, CEO of Yoshinoya.
During 2017, Yoshinoya remodeled more than half of its company stores. This initiative was fueled by Yoshinoya's evolution in its menu and customer experience.
Recent brand highlights also include:
- Evolution of Customer Experience: Yoshinoya's new store layout fits with consumer trends in that it offers a customizable bowl where customers can choose among innovative proteins with flavorful sauces and fresh vegetables.
- Expansion of Menu The new menu showcases the exceptional, Japanese-inspired cuisine. The highlight of this menu is not only its innovative use of great, fresh flavors, but also its commitment to responding to the growing trends and demands of our diners.
- Remodeled Stores: Yoshinoya's Japanese Kitchen remodel embraces an open concept and invites the guest to personalize their orders and to watch as their food is being prepared.
Yoshinoya is embracing the right combination of flavorful food, exceptional customer service, talented personnel and strategic marketing. "We have discovered a powerful recipe for success which is resonating with our customers. We will continue to support our current strategy while always looking for opportunities to evolve," says Dar Vasseghi.
Fresh, wholesome Japanese-style cuisine is the essence of the Yoshinoya Japanese Kitchen menu. Dating back to 1899 with the opening of its first restaurant in Tokyo, Japan, Yoshinoya is among the oldest quick-service restaurant chains in operation. Throughout its century of experience, Yoshinoya continues to grow aggressively while operating or franchising more than 1,833 restaurants in Japan, Mainland China, Shanghai, Taiwan, Hong Kong, Singapore, Philippines and the United States – with 100+ stores in California. The Yoshinoya Japanese Kitchen menu is based on fresh ingredients served in a variety of rice bowls, including the original Beef Bowl© that started it all in 1899. Visit http://www.YoshinoyaAmerica.com.
Media Contact: firstname.lastname@example.org
SOURCE Yoshinoya America