YouEye Launches Industry-First End-to-End Qualitative Market Research Solution

MOUNTAIN VIEW, Calif., Sept. 17, 2015 /PRNewswire/ -- YouEye, the leader in market research and qualitative analytics technologies, today announced that the company has launched a new prescriptive analytics platform, a breakthrough DIY SaaS market research solution. The platform uses prescriptive analytics to provide a cutting-edge alternative to costly traditional market research methods, and gives marketers the power to design and program studies, source panels, and execute research projects with just a few clicks. The solution automates coding and analysis, eliminating the need to manually review and tag raw video and organize data before analysis.

"Prior to the launch of the prescriptive analytics platform, market research was a heavily time-intensive and manual endeavor," said Malcolm Stewart, CEO of YouEye.  "Our solution empowers users to conduct rapid, targeted market research that yields incredibly valuable insights. Existing tools charge an equivalent fee to return nothing but raw video with no coding or analytics capabilities. Our platform is a game-changer in today's data-driven marketplace."

With YouEye's new prescriptive analytics platform, marketers can design and program a study in just minutes, employing a plethora of research best practices and methodologies. An intuitive DIY wizard makes setup simple, and it works with anyone, anywhere, on any device. Researchers can source studies in just a few clicks, identifying desired demographics, integrating their own panels or using participants from leading panel management companies. The solution codes video results automatically, using an advanced framework, technology stack and methodology to create short video highlight reels and generate data that can be viewed on a powerful dashboard.

The platform also provides socialization tools to enable instant sharing with executives and clients. In just a few clicks, researchers can share findings such as highlight reels, key behavioral metrics, benchmark data and a dashboard view that illustrates findings in a visually compelling, easy-to-understand way.  The socialization tools not only enable more rapid dissemination of vital data, they are a powerful way to increase the visibility of the research project, demonstrate value, and gain executive-level buy-in to drive action within an organization.

Unlike services from competitors who provide only generic user testing tools, YouEye's prescriptive analytics platform is a comprehensive solution. Market researchers can use the platform to conduct their own automated, qualitative market research projects on a DIY basis, or they can access YouEye's consulting services, working with PhD-level market researchers to evaluate findings and formulate strategies.

YouEye's prescriptive analytics platform also enables users to conduct follow-up research using data generated during the initial study. The solution makes it easy to assign a research task, such as exploring a new question, and will automatically analyze the raw video to find answers. Data can be stored and accessed to conduct evaluations over time to generate even more insights and create longitudinal trackers to measure impact over time.

"The agility and power of YouEye's prescriptive analytics platform makes iterative testing and development so much easier," said Robert Schouwenburg, COO of Karma. "We captured and identified insights very quickly, and they delivered a huge impact: After we implemented recommendations based on behavior metrics, our store's conversion rate increased by 33%."

In an increasingly competitive environment where the customer experience can make or break a company, YouEye is dedicated to providing innovative new solutions that shed light on customer behavior and preferences to help businesses succeed. Find out more about the company's new prescriptive analytics platform by visiting www.youeye.com.

About YouEye

YouEye is changing the way the world approaches customer research with its Agile Research Platform, an end-to-end solution that helps companies decode the customer experience, expediting research and innovation with automated in-person interviews and a broad range of metrics that blend quantitative and qualitative data. With YouEye, companies can accurately gauge customer perceptions and identify what's working and which aspects of the customer experience need improvement. YouEye's automated platform makes it quick and easy to measure reactions to marketing campaigns, mobile app designs, brand positioning, sales funnels and virtually any facet of the digital experience. Find out more by visiting www.youeye.com.

SOURCE YouEye

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