YouEye Launches the Experience Analytics Platform, the World's First Qualitative Data Analytics Solution
Groundbreaking Platform Allows Users to Capture, Structure and Analyze Qualitative Data
14 Apr, 2015, 09:01 ET
MOUNTAIN VIEW, Calif., April 14, 2015 /PRNewswire/ -- YouEye, the leader in market research and qualitative analytics technologies, today announced that the company has launched the Experience Analytics Platform, the world's first qualitative data analytics solution. Marketers, product developers, ecommerce leaders, researchers and brands worldwide struggle with extracting value from unstructured or semi-structured data such as market research and focus group videos. The Experience Analytics Platform solves the problem by providing a solution that captures qualitative data, structures it and gives users the power to run analytics on this under-utilized resource.
The Experience Analytics Platform has five main components that deliver unprecedented insights. The Behavior Metrics module analyzes hundreds of hours of video to identify key user behaviors during their experience, including frustration, confusion, praise and recommendations. The Highlights Creation component automatically condenses raw video data into highlight reels that capture the most important moments of the customer journey and illuminate the user experience.
The Survey Results component integrates survey data into video data, providing users with a seamless way to get a comprehensive understanding of customer feedback across multiple platforms. A Research Tasks module guides researchers as they analyze results, providing a better way to generate actionable insights by pointing out key patterns of behavior or sentiment.
A detailed Demographic Segmentation component allows users to combine their entire dataset with rich demographic segmentation to identify and understand nuances in the user experience based on highly targeted criteria. YouEye's Experience Analytics Platform has already been tested at scale, enabling leading brands to gain incredible insights from the approximately 80% of data that is unstructured and that has, until now, remained a largely untapped resource.
"With the launch of our Experience Analytics Platform, we are clearly established as the leader in market research and qualitative analytics technologies," said Malcolm Stewart, CEO of YouEye. "We're excited to enable other major companies to leverage the same technology and services that early adopters like eBay, GoDaddy, T-Mobile, Unilever and Etsy have used to drive efficiency, scale and depth for their consumer insights teams."
"With YouEye, we've been able to launch studies, make changes, assess the impact, and iterate in a matter of weeks rather than months," said Bart Ons, Director, eCommerce and Web Strategy at T-Mobile. "By delivering valuable insights at an unparalleled speed, YouEye has empowered us to improve our eCommerce site more efficiently than ever before."
As customers seek new ways to make their digital products and services stand out in a competitive marketplace, YouEye is reinventing the way the world approaches customer research. Find out more about the company's Experience Analytics Platform by visiting www.youeye.com.
YouEye is changing the way the world approaches customer research with its Experience Analytics Platform, an end-to-end solution that helps companies decode the customer experience, expediting research and innovation with automated in-person interviews and a broad range of metrics that blend quantitative and qualitative data. With YouEye, companies can accurately gauge customer perceptions and identify what's working and which aspects of the customer experience need improvement. YouEye's automated platform makes it quick and easy to measure reactions to marketing campaigns, mobile app designs, brand positioning, sales funnels and virtually any facet of the digital experience. Find out more by visiting www.youeye.com.
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