DEERFIELD BEACH, Fla., Dec. 26, 2016 /PRNewswire/ -- The New Year often brings an onslaught of resolutions, a large majority related to weight loss and creating healthier habits. Unfortunately, only 8 percent of people actually keep their resolutions, most folding in February. Youfit Health Clubs is encouraging people to start a healthy, sustainable journey "on your own time and at your pace" in its new YOU READY? integrated marketing campaign.
"YOU READY? is a reflection of our brand's DNA – fun, positive and relatable! It is all about encouraging people to start at their own pace whenever they are ready," said Tom Peterson, Chief Marketing Officer of Youfit Health Clubs. "Youfit will be here for you. Walk in the door and you'll be greeted with a smile and a reminder that you can do this."
Relatable motivators like stepping up your backyard mom game, participating in a softball rec league and enjoying a cheat meal with friends are brought to life in the TV spots. "We know that our members are motivated by things other than just pounds and inches. This campaign works to bring those motivators to life," added Peterson. "And we use our own members and staff to tell the story in a genuine way."
The YOU READY? campaign, created by Tallahassee-based agency Bright Red \TBWA, launched on Dec. 26th and will run through Q1 2017 including TV and radio spots, digital media, direct mail, billboards and bus wraps. Additionally, the campaign will be supported with a robust social media and public relations program.
About Youfit Health Clubs
Youfit Health Clubs, founded in 2008, is a chain of budget-friendly fitness centers with over 115 locations across the US, predominantly in the South and Western regions. Youfit was founded by Rick Berks with the aim of creating gyms with a welcoming environment where everyone fits-in at a low price starting at $10 per month. Youfit places a great emphasis on environmental responsibility. Its gym floors are made from Nike Grind and other recycled rubber materials, and each Youfit location practices additional eco-friendly initiatives. For more information, visit www.youfit.com.
Ivette Faulkner/Christa Hudson
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SOURCE Youfit Health Clubs