Youku Launches Copyright Identification Management Platform

Pioneering Move in China to Promote Respect for Intellectual Property

Jan 20, 2010, 02:16 ET from Youku

BEIJING, Jan. 20 /PRNewswire-Asia/ -- Youku, China's leading Internet video site, today announced the launch of its copyright identification management platform, the first of its kind in China. As Youku increases the scale of content acquisition and cooperation with its content partners in China and abroad, so increases the need for a more stringent copyright monitoring system built on more advanced technology. With the launch of the new platform, Youku radically improves its capability to identify and prevent the upload of infringing video content by Youku users. Through this system, legitimate copyright holders can take full advantage of Youku's value chain, from content to platform to marketing.

Youku Chief Technology Officer Yao Jian said, "Trial operation of the copyright identification system has already begun for European and American audio-video copyright holders. Following this initial stage of operations, we will continue to improve and perfect the system, making it more efficient and more convenient to use."

This year, Youku will embark on content acquisition on an unprecedented scale, as well as invest more in research and development for improved speed and a better overall user experience. The pioneering introduction of this copyright identification system in China will effectively accelerate the industry's movement toward legitimate content, and will serve as an important protective measure for the Internet video industry.

Youku further announced that it has joined the China Network Copyright Committee, which announced its establishment today. The committee is the first official committee addressing online copyright issues in China.

    For additional information, please contact:

     Jean Shao
     Manager of International Public Relations
     Youku
     Tel:   +86-10-5885-1881 x7128
     Email: shaodan@youku.com

SOURCE Youku



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