Youku Tudou Drives over 200 Million Mobile Games Downloads To Date

The Journey of Flower Breaks Record for Both Video Views and Mobile Game Downloads

Jul 14, 2015, 09:20 ET from Youku Tudou Inc.

BEIJING, July 14, 2015 /PRNewswire/ -- Youku Tudou, Inc. (NYSE: YOKU), China's leading Internet television company ("Youku Tudou") announced today a new milestone in its IP-focused pan-entertainment strategy. A popular TV series The Journey of Flower, now being broadcast on the Youku Tudou platform simultaneously with TV, has generated over 1.8 million downloads for its mobile game since its release on June 25 and a record level of revenue for a single game at Youku Tudou.

The Journey of Flower is the latest success story in Youku Tudou's initiatives to increase user stickiness and drive value by leveraging a single IP to create multi-format entertainment products. Through its dedicated Cloud Entertainment BU, Youku Tudou is able to connect fans across domains leveraging its position as the leading online video platform in China. The total cumulative views of The Journey of Flower now stand at over 1.1 billion, with more than half of the series still remaining. This is the fastest TV series to surpass 100 million cumulative video views in Youku Tudou's TV series history. Since venturing into mobile gaming, Youku Tudou now jointly operates over 1,500 games with over 150 mobile game operators and has already driven a total of over 200 million mobile game downloads. 

"With our Cloud Entertainment BU, we create more synergy of IPs across domains by bringing to the market high-quality IPs in different entertainment formats, using our distribution power across PC and mobile. Moving forward, we will continue to work across the IP value chain to give our users a highly-immersive experience and drive growth in mobile games, merchandising and other derivative entertainment channels," said Leo Yao, President, Cloud Entertainment of Youku Tudou.

About Youku Tudou Inc.

Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are the most recognized online video brands in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol "YOKU."

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Youku Tudou's strategic and operational plans, contain forward-looking statements. Youku Tudou may also make written or oral forward-looking statements in its filings with the U.S. Securities and Exchange Commission ("SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Youku Tudou's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our goals and strategies; our future business development, financial condition and results of operations; the expected growth of the online video market in China; our expectations regarding demand for and market acceptance of our services; our expectations regarding the retention and strengthening of our relationships with key advertisers and customers; our plans to enhance user experience, infrastructure and service offerings; competition in our industry in China; and relevant government policies and regulations relating to our industry. Further information regarding these and other risks is included in our annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and Youku Tudou does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

SOURCE Youku Tudou Inc.