FREDERICK, Md., Dec. 16, 2010 /PRNewswire/ -- For every business that has ever struggled with the idea of creating a social media marketing campaign, or wondered if what they've done is right for the company, there's good news. A new book, Your Social Media Roadmap, can help make sense of social media options and aid companies in creating their own integrated, sustainable plans.
Your Social Media Roadmap provides a step-by-step workbook to efficiently and effectively create and integrate a social media strategy into your marketing plan. Your Social Media Roadmap is not another book on how to use Twitter or Facebook. This is a book to guide readers through the process of creating an actionable plan that suits their specific needs. There are questions to be answered right on the pages to keep thoughts organized throughout, and point-by-point instructions on how to create a workable social media strategy that any company can successfully sustain.
The book came about through author Beth Schillaci's experiences helping her clients understand how social media fits into their needs. "Social media success is not about being the first or using the newest hot platform," Schillaci explains. "It's about using the right platform, choosing the best tools to meet the needs of your company and your customers. No company has to do everything, but every business has to do something. This book helps you figure out what to do."
Your Social Media Roadmap provides businesses with Schillaci's own successful framework for working with clients. It's designed as a do-it-yourself manual that allows businesses to develop the right social media marketing for their needs and resources.
Schillaci is well qualified to write this workbook. For more than a decade she has helped businesses understand and implement new media marketing. From websites and email to the newest social media tools, Schillaci has always focused on helping companies define what they need to use to be strategic and effective. Her focus on creating effective new media marketing strategies led her to be named one of the 25 CEOs to Know in 2010 by Gazette Business and Politics and she is a sought-after speaker on social media and new media marketing topics.
Your Social Media Roadmap is available on Amazon.com. Through January 2011 Schillaci will donate 20% of all profits to the St. Jude Children's Research Hospital. For more information, visit http://yoursocialmediaroadmap.co.
Contacts: (artwork and review copies of the book are available upon request)
Beth Schillaci / VillageWorks Communications, Inc. / 240-529-3000 / firstname.lastname@example.org
Gina Kazimir / PR Right Now / 410-459-8765 cell / email@example.com
SOURCE Beth Schillaci