Your Socks Know How Much Dirt Is In Your Carpet - Do You?

GRAND RAPIDS, Mich., April 18, 2011 /PRNewswire/ -- BISSELL Homecare Inc. today launched a contest for its White Sock Test, encouraging people to find out how clean their carpet really is, in exchange for daily chances to win instant prizes or even a $15,000 home makeover. The contest runs from April 18 to June 10 on www.Facebook.com/bissell.

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Similar to the well-known "white-glove test" for dust, the White Sock Test from BISSELL shows that even regular vacuuming can leave ground-in dirt and stains behind. According to the Carpet and Rug Institute, one square foot of carpet can contain up to one pound of dirt before it even becomes visible, and invisible particles like skin cells, pollen and food can also be left behind after vacuuming.

The solution to removing dirt embedded deep within carpet fibers is to incorporate regular deep cleaning into carpet care and maintenance. That's why BISSELL launched the White Sock Test contest – to help consumers have a little fun while finding out how much dirt is really lurking in their carpets.

White Sock Test Contest – How to Enter

To enter, put on a clean, damp white sock and do "the Twist" in a high-traffic, carpeted area of your home for 30 seconds. Now, take a look at the bottom of your sock to see the dirt the vacuum has missed. Surprised? Disgusted? Impressed? Doesn't matter, simply take a photo of your sock and upload it to www.Facebook.com/bissell. By submitting your photo, you will be randomly entered for a chance to win a $15,000 home makeover.

In addition, participants can visit BISSELL's Facebook page daily for another entry in the grand prize drawing and chances to win instant-win prizes, including deep cleaning systems like the BISSELL ProHeat2X®, which uses dual brushes and a unique built-in hot water heater to powerfully and effectively remove deep-down dirt. Other prizes include discounts on bissell.com purchases and $25 Visa gift cards.

Entries must be received by June 10, 2011 to be eligible to win. For more details about the White Sock Test contest, visit www.bissell.com/socktest/.

The "We Mean Clean" experts at BISSELL recommend deep cleaning at least twice a year, or up to four times in homes with pets, young children, allergy sufferers or smokers, to keep carpets looking better longer. Finding the right deep-cleaning system for any lifestyle is easy with BISSELL's wide selection of deep cleaning products. For more contest details or product information, visit www.bissell.com.

About BISSELL Homecare Inc.

A 135-year-old company, Grand Rapids, Mich.-based BISSELL Homecare Inc. is the top-selling brand in floor care appliances in North America,* with an expanding presence worldwide. As an innovator of cleaning products, BISSELL produces and sells vacuums, sweepers, deep-cleaning machines, bare-floor cleaners and cleaning formulas at retail locations across the globe. The company is in its fourth generation of family leadership.

* Based on NPD sales data

SOURCE BISSELL Homecare Inc.