Youth to the People Celebrates 10 Years of Skin Health

Introducing a Limited-Edition Superfood Cleanser Designed by Artist Sebastian Curi

LOS ANGELES, Feb. 3, 2025 /PRNewswire/ -- Youth to the People, the California-based, pro-grade vegan skincare brand known for its superfood-powered formulas, is celebrating a decade of skin health with the launch of a Limited Edition Superfood Cleanser. Designed by renowned LA-based artist Sebastian Curi, the bottle of this special release commemorates the brand's 10-year anniversary and its commitment to promoting healthy skin and a youthful mindset, transcending age.

Since launching in 2015, cousins Greg Gonzalez and Joe Cloyes have been shaking up the skincare world with Youth to the People, blending high-performance ingredients with the power of superfoods—ingredients usually found in wellness circles. Their grandmother Eva's legacy of professional skincare and holistic beauty practices laid the foundation for the brand. The Superfood Cleanser, in particular, was born out of the idea that cleansing is key to healthy, balanced skin. Inspired by the green juice craze and California's wellness-driven vibe, the cleanser combines the nourishing goodness of ingredients like kale, spinach, and green tea to give your skin a refreshing boost. It's like "green juice for your face," packed with antioxidants to help your skin feel clean, calm, and balanced. The result? A loyal fanbase who swear by Youth to the People's products for keeping their skin healthy and glowing, day in and day out.

Youth To The People's Superfood Cleanser is a fan-favorite, selling one bottle every minute in the United States *as of (date). This refreshing gel cleanser packed with super greens uses plant-based surfactants and glycerin to gently clear away makeup, sunscreen, and daily grime without leaving your skin feeling stripped. It's pH-balanced to match your skin's natural levels, so it cleans while keeping your barrier happy. Perfect for all skin types, including sensitive or acne-prone, it's a daily go-to for keeping things balanced, healthy, and nourished—without any of the harsh stuff.

"We wanted to create something special to mark our 10th anniversary—a celebration of how far we've come and the impact we've made on our community and the planet," says Greg Gonzalez, Co-Founder and CBO of Youth to the People. "This Limited Edition Superfood Cleanser with Sebastian Curi's dynamic artwork reflects the energy we put into everything we do, honoring the beauty of skin health and the creativity that fuels our brand."

Sebastian Curi is known for his bold, colorful illustrations, where he explores themes of joy, energy, and whimsy, making him a natural fit for Youth to the People's vibrant branding. Based in Los Angeles—where Youth to the People was born—Curi's work embodies the spirit of innovation and imagination that defines the brand.

Youth to the People's growth over the last decade has been significantly bolstered by its partnership with L'Oréal, which has enabled the brand to expand its reach and amplify its mission globally. The brand's commitment to sustainability, innovation, and radical transparency has redefined what clean beauty can be. "10 years of skin health is just the beginning," says Joe Cloyes, Co-Founder and CEO of Youth to the People. "We're committed to bringing high-performance, vegan, and clean products to our community, empowering people to feel their best at every stage of life."

The Limited Edition Superfood Cleanser ($39) will be available today, exclusively on the Sephora app, and launching on Sephora.com on youthtothepeople.com on February 4, and in Sephora brick-and-mortar on February 7.

About Youth to the People 
VEGAN PRO-GRADE VEGAN SKINCARE | SUPERFOODS + SCIENCE | CREATED IN CALIFORNIA

Vegan Pro-Grade Skincare made with unconventional superfood ingredients backed by innovative science for powerful results. Founded in 2015, Youth To The People continues its legacy as a California-based brand built on three generations of professional skin care expertise, research, and mindful activism. We are skincare for all.

Each Youth to the People product is created in California and dreamed up by our in-house product innovation team. Driven by the latest in skincare technologies, each product is stacked with activities at intentional percentages for optimal efficacy. Our main goal: create products that create positive change in your skin.

Media Contact
Melissa Tate
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SOURCE Youth to the People