Youth To The People Launches Youthscreen--the Brand's First-Ever SPF

A Superpowered, Tone-Inclusive SPF 60 for Everyone Under the Sun

LOS ANGELES, May 16, 2025 /PRNewswire/ -- Youth To The People is officially entering its sun care era. The skincare brand known for its superfood-fueled, science-backed formulas is dropping its first-ever sunscreen—and yes, it's everything consumers have come to expect from Youth To The People. Meet Youthscreen™ ($30), an SPF 60 Daily Hydration + Pollution Defense Fluid that's clean, chemical, completely transparent, and ready to change how you feel about sunscreen forever.

This isn't just another SPF. Youthscreen is a skin health essential—designed to hydrate, protect, and future-proof your face. Clinical testing shows that Youthscreen delivers 24–hour hydration with +115% immediate moisture boost, improves moisture retention by 97%, and provides +23% defense against pollution adhesion. Plus, it prevents premature skin aging caused by sun exposure and reduces oxidation by 92%. And, while it's working hard behind the scenes, you'll barely feel it—a natural dewy finish, ultra-lightweight texture, and zero white cast.

Youthscreen is one of the only chemical SPF's expected to be Clean at Sephora, and it's tested to be non-comedogenic, suitable for acne-prone and sensitive skin, and wears beautifully under makeup—98% of users agree it doesn't pill.

"We didn't want to make a 'good for a clean sunscreen' sunscreen—we wanted to make the sunscreen," says Joe Cloyes, co-founder of Youth To The People. "Youthscreen is ultra-lightweight, invisible on every skin tone, and feels more like skincare than SPF. It's what we've always wanted to wear, so we made it."

With a tone-inclusive, broad-spectrum SPF 60 formula that protects from both UVA and UVB rays, Youthscreen melts into the skin with a barely-there feel and classic SPF scent. The formula is packed with skin-loving ingredients, including Dandelion Root for anti-pollution benefits and radiance boosting, Kale and Green Tea Extracts to fight free radical damage, and Vitamin E, Jojoba, and Bisabolol to hydrate, soothe, and support skin's recovery from existing UV damage.

"We're known for pushing skincare forward, and we knew sun protection had to be next," says Greg Gonzalez, co-founder. "Youthscreen is everything we believe in—high-performance, inclusive, clean, and backed by real science. And it feels so good on your skin, you'll actually want to reapply."

Youthscreen drops on Sephora.com May 19 and hits Sephora shelves nationwide on June 6.

ABOUT YOUTH TO THE PEOPLE:

PRO-GRADE SKINCARE FOR ALL | SUPERFOODS + SCIENCE | CREATED IN CALIFORNIA

Professional-Grade Skincare made with unconventional superfood ingredients backed by innovative science for powerful results. Founded in 2015, Youth To The People continues its legacy as a California-based brand built on three generations of professional skin care expertise, research, and mindful activism. We are skincare for all.

Each Youth to the People product is created in California and dreamed up by our in-house product innovation team. Driven by the latest in skincare technologies, each product is stacked with actives at intentional percentages for optimal efficacy. Our main goal: create products that create positive change in your skin. For more information on Youth to the People, visit youthtothepeople.com.

SOURCE Youth to the People