YOWIE Chocolate Launches 'Rescue Series' And Pledges To Donate $25,000 To The Wildlife Conservation Society Continuing Their Efforts To Save The Natural World

NEW YORK, Sept. 25, 2017 /PRNewswire/ -- YOWIE Group LTD. (YOWIE) announced their 'Rescue Series' chocolate line today in partnership with the Wildlife Conservation Society (WCS), demonstrating their shared commitment to encourage wildlife education and conservation. YOWIE Group's Rescue Series will contribute $25,000 to support WCS's global conservation program and will feature WCS's logo on its packaging.

"We are thrilled to launch our Rescue Series and continue our partnership with WCS," said Bert Alfonso, CEO of YOWIE Group. "Through our ongoing efforts and new series, we've been able to support WCS's field conservation work around the world, while WCS has enriched our educational materials and furthered our mission to save the natural world."

The Rescue Series introduces new Grumkin characters Spark, Crusha, Gnash, Sludge, Oooze, and Crudd, and YOWIE characters Yog, Yopter, and Yurt. New Critically Endangered species include the Black Rhinoceros, Western Lowland Gorilla, Chinese Pangolin, Orange-Bellied Parrot, and the Bactrian Camel. New Endangered species include the Lar Gibbon, Tasmanian Devil, Numbat, and Chimpanzee. New Vulnerable species includes the Red Panda, Blue-Winged Goose, Hippopotamus, and the African Bush Elephant. New Near-Threatened species include the Sun Bear, Strange-Nosed Chameleon, Southern Ground Hornbill, and the Lion.

"We are thrilled to be a part of YOWIE's new Rescue Series line," said Joe Walston, WCS Vice President for Global Conservation. "The YOWIE mission aligns with ours, and we are excited to spread awareness of the YOWIE Rescue Series endangered species in our combined efforts to educate children and adults on how they can make a difference in the natural world." 

YOWIE is known for their hollow milk chocolates containing limited-edition replicas of wild animals—including species under real threat of extinction—accompanied by educational leaflets directing consumers to YOWIEworld.com and the YOWIE app to play and learn more about saving the natural world. The Rescue Series is the third series of YOWIE chocolate products, adding to the brand's collection of 77 limited-edition wild animal replicas and continuing YOWIE Group's efforts to educate the world about ecology and the environment through creativity and play.

Supporting the launch is a digital marketing strategy including YouTube influencers Family Fun Pack (with 10 billion views on their channel), a 120-second hero video, and a 30-second commercial spot directed by 17-year old film director Joji Baratelli (Adolescent Content). "The Rescue Series was the best opportunity to see real conversion from impulse to collectors as we are now in our third year of promoting the 'confection with a cause' brand which has already sold tens of millions of units in the US. Joji provided the perfect youthful creative to help us continue our awareness strategy, and we look forward to more peer-to-peer youth creative in future campaigns." said Cove Overley, Global CMO of YOWIE Group. "We will support the launch of the Rescue Series with a social channel distribution and marketing activations throughout the fall."

SOURCE YOWIE Group LTD.